CAFEMarketing Planf0r2024天津硬石餐厅开业一周年庆典方案Hard Rock Cafe Tianjin 1 yearanniversary ceremony market planSaid ahead说在前面CAFETIANJIN前言Preface根据前期沟通，天津Hard Rock Cafe硬石餐厅将在4月20日，进津一周年之际，进行开业仪式盛典主题活动的安排，为项目区域内造势，业内持续传播。According to the previous communication.Hard Rock Cafe in tianjin will arrange theopening ceremony themed activities on April 20,the first anniversary of jinjin,to buildmomentum within the project area and continuously spread in the industryCAFETIANJIN01策略引入04公关视觉Strategy introductionPublic relations vision02官方推广05执行细节Official promotionActivity details03公关规划06公司简介Public relations planningPart One策略引导The introduction of the whole idea of the01scheme in series and the key hanging point ofthe main ideaCA根据与客户的多轮方案沟通后，我司将综合上诉以新的视角定义本次周年庆典According to the first round of communication with customers,we will define the theme ofthis event from a new perspective.STRATEGIC DIRECTION餐厅以产品专属概念与客户发生共鸣开业将产品价值进行释放通过本次开业盛典能为硬石餐厅带来什么效果？So what will the opening ceremony bring to Hard RockRestaurant?t a r g e t销售目标Sales target周年庆期间硬石餐厅销售额目标为75万Sales target of Hard Rock Restaurant during theanniversary is 750,000品牌目标●15:11ONETWOTHERE天津城市美食用户量最大APP,搜索音乐餐吧排名电影酒店休闲娱乐硬石餐厅综合排名第五位，通过本次开业活动帮助硬石餐厅提高人气小吃快餐丽人度假出行足疗按摩点让更多人了解硬石文化Tianjin City,the largest number of delicious food users APP.music barranking search1Hard Stone Restaurant ranks fifth in the overall ranking,through thisopening activity为你优选ESTHelp Hard Rock Restaurant to Enhance PopularityLet More People Know Hard Stone Culture精选品质外卖Increase Brand Publicity with Opening Ceremony ActivitiesCollectionRestaurantMusic收藏餐厅音乐将华北首家硬石餐厅的音乐收藏品、传奇美式风味、摇滚音乐三大特点进行品牌传递，在大众心中建立良好形象让更多人了解硬石，接纳硬石来到硬石，你就是摇滚明星Music Collection,Legendary American Style and Rock and Roll Music of the FirstHard Stone Restaurant in North ChinaCarry out brand transfer and build a good image in the hearts of the publicletMore People Accept Hard StonesTodayyou are a rock starThe characteristics双赢Win-win鲁能城联手硬石餐厅打造顶尖服务与体骀同步世界引领城市走向未来价值Luneng City Co-operates with Hard Rock Restaurant to Create Top Service andExperienceSynchronized World Leads Cities to Future Value