Presentation to China Resources Land (Beijing)致華潤置地（北京）建議書2. Strategy & Creative 策略与創意August 2017
Wordsearch Presentation to China Resources | 1st August 2017 2Workplace 工作场所Dictionary definition 字典定义work (n.) + place (n.) 工作+地方a place, such as a factory or office, where people work.一个地方，例如像工厂或是办公室，人们去到那里工作。
Wordsearch Presentation to China Resources | 1st August 2017 3Why must we change?我们为什么要改变?
Wordsearch Presentation to China Resources | 1st August 2017 4Jack Ma has said, real economic transformation will come from "the entrepreneurial sprit among the young and an environment to help it flourish"正如马云所说，中国经济要真正转型 “决定性因素在于国家能否激发年轻人的企业家精神，并打造合适的环境，让这种精神发扬光大。”
Wordsearch Presentation to China Resources | 1st August 2017 5The economy is changingThe way people work is changingThe environment that theywork in is changing经济正在改变人们的工作方式正在改变他们工作的环境也正在改变
Wordsearch Presentation to China Resources | 1st August 2017 6The company is no longer at the centre of the work place, the employee is at the centre of the workplace.公司不再是工作场所的中心，受雇者成为职场的核心。
Wordsearch Presentation to China Resources | 1st August 2017 7People are the companies most important asset.人才是公司最重要的资产。
Wordsearch Presentation to China Resources | 1st August 2017 8It is all about the person.所有的事情都只关乎于“人”。
Wordsearch Presentation to China Resources | 1st August 2017 9If the way people work is changing, then… the workplace must change. 如果人们工作方式正在改变，那么…工作场所必须做出改变。
Wordsearch Presentation to China Resources | 1st August 2017 10What is changing at work?职场有什么样的改变?
Wordsearch Presentation to China Resources | 1st August 2017 11No longer is the building the most important thing.建筑物本身不再是最重要的因素。
Wordsearch Presentation to China Resources | 1st August 2017 12The buildingThe locationThe services......This equals the PLACE.建筑地点服务这些构成了一个场所。
Wordsearch Presentation to China Resources | 1st August 2017 13Our brand is a PLACE brand that talks about the combination of factors that make up our offering.我们的品牌是一个场所的品牌，是一个将我们所有的服务集合到一起的组合。
Wordsearch Presentation to China Resources | 1st August 2017 14It talks about what is unique for our properties and how our approach is unique. Our properties are NOT all the same, they are unique. Just as our tenants are NOT all the same, they are also unique. 我们讨论的是，我们的地产项目为什么是独特的，以及我们的方法策略如何达到独一无二。我们的地产项目不尽相同，他们都是独特的。正如我们的客户不尽相同，但是他们也都是独特的。
Wordsearch Presentation to China Resources | 1st August 2017 15We show the unity in our offering, and the uniqueness of our properties and locations.我们展现一个完整的产品，以及我们的物业及地理位置的独特性。
Wordsearch Presentation to China Resources ...
