JULTHECOMEBACKOFLICENSEOL6,045KDIGITAL/SOCIAL/ECATL:PRINTADYOU'LLTULONDONRED天猫39HUPUEg100K4,300KPIGITALMEDA:12450K天猫球画日PRINTAD-GLBOALKV:100K]SOCIALAMPLFICATION:[350K]RETAILDIGITALACTIVATION:130OKLOCALTMALLKV&3DPRODUCTION:(600KPRSUPPORTDIGITALHSPRODUCTION:1500KEMIRATECUPMRPRODUCTION:100K]RETAILMARKETINGCONSUMERENGAGEMENT25KadicLUB1,100K520KA:XL-L/B:L/CFSadidasRunningPRCOOP/KOLCOOP:600K数信号：CHARITYACTIVATION:200K371POSGWPDESIGN&PRODUCTION:200KAPPWALLSEEDING:50K
MALLFANSDAYICOUICATIONKEYINTIATINESCALENDARTEASINGBIGDAYSUSTAIN6/23-6/307/1712-7/31DIGITAL/TMALLadidasFansDaytmallhubadidasFansDaytmall hubDeliveremirateQuiz&cheeringbattleQuiz&cheeringbattlecup entitlement4clubssell5club launchDeliverMUFC/JUV出jEmiratecupluckydrawPR“whyarsenal'"mediacoopartist coopspecialbadgereleaseJersey auction on tmall &PR(tmall&retailstoregwp)amplify"arsenal'sback"'GQcoopEmiratecuptourMediadistributionarsenal school charity mediaCQcoopLIVEFansday socialkol amplfication|- arsenal's backsocialkol amplifyRetailstoreactivationsociaamplify
JULYIARSHENALRETURMIPROVERVIEMPROVERVIEWANDSUMMARY4MEDIACOOPEPRDONATIONSPECIALBADGE&LEVEARAGEARSENALFANSCRERAGKAGEGEMEDIACOOPCOVERINGFULLYLEVERINDUSTRY,MASS,FOOTBALLCLUBVEICLUBTODONATEAFORCLUBFANSTOROLSANGCLGETANFIELDVERTICLEANDTRENDYCELEBRATEARSHAlACCOUNTTOPROOTEPRMESSAGESDONTEFORFOOTBALARSENALRETRUNSTORYFANSDAYSTORYDESIGN&PRODUCTIONMEDIAEXPOSURE助学Gooner在行AMPLIFICATIONSEEDING600K430K300TOTALIMP:5.2MIL6MILTOTALIMP:25MILTOTALIMP132MILTOTALENG:18KTOTALEG:10KTOTALEG:100.8KTOTALCOST(EXCLUDINGVAT):1,100KTOTALIMPRESSION/FANBASE:168.2MILTOTALENGAGEMENT:134.8KTOTALPRVALUE:10MIL+
ARSENALFANSFORARSENALFANSPRCOMMUNICATIONROADMAPTEASINGTMALLFANSDAYSUSTAIN6/15-6/30711712-7/31TeasefortheARSENAL'sreturnOfficial announcementandPR ampification forthe charity andDrive the talkbilityonsocialandbuild hypeviathecharityinitiative onsocialtouniteGHINNERMediacooponavideoproductionMediacooponthe"comeback oflMEDIA'WhyArsenal'Arsenal'forfurtherPR amplificationCOOPS3AILVILINIdKOLCOOPAtistcoponAFCGWPaesigningArtiststoryEPRamplificationMedia amplificationonthe"comeEPRback of Arsenal"EVENTschool, GuangXiEmiratsMKTGProfessional'sjnrseyauction onEmiateCupTourfrsudentsKOLMedaseedingtounvelltheGWPbeforein charity school&KOLtmallSEEDING711Present theneJersey on 7/1Co-createdvideoorfeature70+mediaclipping1-2Co-createdfeaturestory10+KOLpostsw/seeding5+mediarepostDELIVERABLES&KPI5+co-createdEPRcontentsproductsContentdistibutiontoArsenal'socialEst.Cost:350KEst.Cost:620KgroupEst.Imp:3MEst.Imp:40.2MEstCost:430KEstImp:25M
ARSENALFANSFORARSENALFANSPRCOMMUNICATIONROADMAPTEASINGTMALLFANSDAYSUSTAIN6/15-6/30711712-7/31TeasefortheARSENAL'sreturnOfficialannouncementandPR ampification forthe charity andDrivethetalkbilityonsocialandbuild hypeviathecharityinitiative onsocialtouniteGHINNERMediacooponavideoproductionMediacooponthe"comeback oflMEDIAWhyArsenalArsenal'forfurtherPR amplificationCOOPS3AILVILINIdKOLCOOPAtistcoponAFCGWPaesigningArtiststoryEPRamplificationMedia amplification onthe"comeEPRback of Arsenal"EVENTschool, GuangXiＥmiratesMKTGProfessional'sjnrseyauction onEmiateCupTourfrsudentsKOLMediaseedingto unveiltheGWP before,tmallin charity school&KOLSEEDING711Present theneJersey on 7/1Co-createdvideoorfeature70+mediaclipping1-2Co-c...
