A.BREAKINGTHECODEFORINNOVATIONFromConvention to Innovation
BREATHTAKINGTrajectory of Innovation,A.Howdo wemove from convention to innovation?INNOVATIONB.By investing in ourhistory and brand ethos we can create anew trajectory forwardCONVENTION+INNOVATIONDNAC.The ivestment inour DNAleads to breakthroughimovation andallowsus tomoveout of thetraltinalliearsystem and into the fue.FUTURECONVENTIONINNOVATIONDNA一FUTURECONVENTION+INNOVATIONDNA
B.THEORIGINSOFCREATIVEENDEAVORSUniversal Desian Principles and PepsiCo's Brand Heritaae
BREATHTAKINGBrand Heritage and the Aesthetics of Simplicity,The Pepsi has evolved over time. The vocabulary of truth and simplicity is a reoccurring pGoingback-to-the-roots movesthe brand forward as it changes the trajectory of thefuture191019702009
BREATHTAKINGUniversal Design PrinciplesBREATHTAKINGisastrategy based onthe evolution of 5000+an authentic Constitution of Design. This chart documents the origin and evolution of intellectual property19480003000BC1858200
BREATHTAKINGIconicGeometrvproportions, BREATHTAKINnic shapefor thebrand.尚白白白白角皮片厂189819001940-19501960·-20001898-2009RetainthebestofPepsiCo'shistory and shapethenextPepsiCo
BREATHTAKINGTracingthePepsiDNA-18981896PepsiGeometis.PerimeterCOscilationsThe PapsiDNAfindsitsorigininte dynamic of perimeter osilatons. This newidenty manifests tself in an authenticgeomty thatistobecome proprietary to the Pepscultue,更有巨地。
BREATHTAKINGTracingthePepsiDNA-19051905PepsiGeometries:PerimeterOscillationsDRINKOLFEDST:
BREATHTAKINGTracingthePepsiDNA-19061906PepsiGeomaties.ParimetrOsdilatonsSiag
BREATHTAKINGTracing the PepsiDNA-19291929PepsiGeomaties.ParimetrOsdilations百PSLOA
BREATHTAKINGTracingthePepsiDNA-19301990PepsiGeomaties. ParimetrOsdilationsTersrin
BREATHTAKINGTracingthePepsiDNA-19621962PepsiGeometries:PerimeterOscillationsPEPSI1962
BREATHTAKINGTracing the PepsiDNA-19711971PeosiGeometries:PerimeterOscillationPEPSIPERSI
BREATHTAKINGTracing the PepsiDNA-19911991PepsiGeometries:PerimeterOscillationsPEPSIPEPS
BREATHTAKINGTracing the PepsiDNA-19981998PepsiGeometries:PerimeterOscillationsPEPSIPEPSI
C.TOWARDSINNOVATION:PROJECTINGPEPSISFUTUREApplyingUniversalLaws toEstablishaBlueprintfortheBrand
BREATHTAKINGCreation of ldentity: Precedents,his proportion to be universally and aes
BREATHTAKINGCreation of ldentity: A Blueprint for ProportionsB.ThePepsiRatioIt starts with a square.It startswith acircletnorscemeranacates3.Rotatethe ceneperline45.Copyoneofthetiorot thelagercdicheand therotated centerie,Ircles8.ThePeoslPatlolsaesthetlcaeometry
BREATHTAKINGCreation of Identity: Scales and Dynamic Relationshipsan aesteticism that is universally accepted to be in balanice and harmony. The Pepsi aesthetic respects theseCB00oo.口B.GeometryofAesthetics:Dynamics,
BREATHTAKINGCreation of Identity: Dynamic ForceseEarth'sGeodynamoA.ThePepsiGlobegereratesandsusinsteEnthsmegetcflelOOB.MagneticFieldsttorcesoninnerandouterurtacesoftheEarhC.Magnetic Dynamicse impactedby sunradlatiorEmotiveforcesshapethegesMagoandnotion
BREATHTAKINGCreation of Identity: Multiple PerspectivesMultiple point ofviews, OneObjectOneIdentity, Multiple Emotionso’Q............15个IUUUOOU30°一60°一75°490°470°A55”A40°一25”10A
BREATHTAKINGCreationofIdentity:TheFaceofaNewGeneration
BREATHTAKINGCreation of Identity: A Multi-Dimensionalized BrandA.MotionTransforms2Dinto3DFrom2DCircleto3DSpheresthe surfaceformed
BREATHTAKINGCreation of ldentity: Color TheoryOETPEPS
BREATHTAKINGCreation of Identity: GravitationalPullAttractionTheors:ThePeosiPropositioratilonal pulto shitfrom a"transad一珍TypicalLightPathTypicalShoppingAisleLightPathwithGravitational PulGravitationalPullofPepsi一一百43PepsiProposition/PepsiAislePepsiAisle60°PepsiAisle30*PepsiAisle10
BREATHTAKINGCreation of ldentity: The PepsiUniverse,B.ThePepsiOrbitsntiallyI1ightyear=671millon mlesper hour,x=1lightyeaPepsiPlanetx=2 lightyearPepsiGalaxyx=8 lightyearPepsiUniverse
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