Moet Hennessy Louis VuittonCOＭPANYANALYSISDVMHTEAMLUXURYSiChen, Vania lbrahim, BrianLimMOETHENNESY,IOUSVUITION
EXECUINESUMMARo02ExecutiveSummaryo 04 Industry and Competitive Analysiso10CompetitiveAdvantageLVMH Moet Hennessy Louis Vuitton is a multinationalo 11CompetitiveDynamicsEuropean luxury goods company. The company's headquartero14CorporateStrategyis inParisFrancewithmorethan3.800retailstoresaroundo15GlobalStrategythe world bv 2015. Its laraest market revenue comes from017Risks/OpportunitiesAsia, followed by United States. The company/'smain keyo18Recommendationsfigures include: fashion & leather goods, wines & spirits,perflume & cosmetics, watches & lewelry and selectiveCONTENTSretailing. Some of LVMH's main retail channels areSephoraDFSGroup, MiamiCruiseline and LeBon MarcheRiveGauche.
ExitedMINORITYSTAKEFASHION&LEATHERGOODSWINES&SPIRITS电PRECELINECLOUDYBAYMESTAAEDiorNENZEALANEHERMESEDUNKRUG-oSINCEREMOETACHANDONGLENMORANGIEPARISANSMEIYFENDIHennessyKENZOROSSIMODAXRJbXXichevakaeyandlsBELVEDERELn3DKNYochirlyMNKNOWNESSMLOPCOBerlutiMOYNATNICHOLASKIRKWOODPedro金J.WANDERSONLvMHMARUBI九美二APITALSamaritaineMOETHENNESSY.IOUISVUITTONGrageLesEchosJonesPVRTUXORYBVLGARIRis,blurobene/1tCIAUMET4PVRPVRDEBEERSHUBLOTGIVENCHYGURIANFREDJORYAAIVEIANMANIPVRfreshKBzoKENTHFENDISTARBOARDODACAROLINETAGHeuerCINEMAXLOEWEaDicPERFUMES&COSMETICSWATCHES&JEWELRY
Porter's Five ForcesLＯＵＩSＶＵＩＴＴＯN ＷＰ5COLORS:RED,PURＰLE,PINK,GREENANDBLUEThreat ofBuyersSuppliersPotential EntrantsBargainingPowerBargainingPowerLOWMEDIUMLOWHighcapitalDistinctive featureLVMH's reputationEstablishedLoyal customersSuppliers'CodeofreputationLowswitchingcostConductHighmarketsizeCounterfeit items
Porter's Five ForcesＬＯＵＩＳＹＵＩＴＴＯＮＮＰ5COLORS:RED,PＵRPLE,PINK,GREENANdBLUEThreat ofIndustryRivalrySubstitutesMEDIUMMEDIUMOther availablePhysicalluxury brandspositioningChangingOperatingg insamepreferencescountriesNon-leathergoods
VPESTELAnalvsisPoliticalEconomicSociocultural-Establishment ofAnti-Counterfeit*Highermarket inAsia-Innovates old design to becomeTradeAgreement(ACTA).-Currency fluctuations dependingmodern.-Faces debates with Frenchon alobal economic situation-Relies heavilyon brand image,unions and balance offoreignand association with wealth andrich lifestyles.risk through contracts.workers.TechnologicalEnvironmentLeqal>Success in online marketing.-Maintain a highstandard of-Have issues mainly with knock-Newer manufacturing machines,environmental responsibility,off brands tryingto imitatetheallow LVMH to have cheaper costs-Implemented environmentintellectual property/(design)of theand produce more efficiently,sustainability reporting system.company
VRI0 FrameworkLVMHMOETHENNESSY,IOUSWUITTONValuable?Rare?Costly toOrganized toCompetitiveImplicationsImitate?capturevalue?Superior CraftsmanshipYesYesYesYesSustainable competitive advantagebecause assembling and retainina the riahtteam of craftsman is keyStrongbrand imageYesYesYesYesSustainablecompetitive advantaaeand high brand valuebecausecustomers are willina to pavforthe prestigeExcellent customerYesYesNoTemporary competitive advantageservicebecause can be outsourcedEffectiveprodu...
