致探索者我们生而自由，听从内心的声音；我们满怀热忱，对新鲜事物保持好奇；我们直面挑战，对正在实践的事业精益求精。我们将世界上渴望探索未知的灵魂相连，与他们并肩发现全新领域。我们，是探索者。作为北汽集团新能源领域的主力军，ARCFOX 将率先实施未来的出行战略。我们决心，在 2025 年成为最具有国际影响力和经验的世界级创新技术公司。—— 徐和谊北汽集团董事长"As the main force in the field of new energy of BAIC Group, ARCFOX will take the lead in implementing the future mobility strategy. We are determined to be the world's most innovative and technological company with international influence and experience in 2025. "Xu Heyi, Chairman of BAIC GroupTO EXPLORERWe are born free and always listen to our inner voice;We are full of enthusiasm and keep up with novelties;We face to challenges and strive tobeyond excellence in our undertakings.We join the souls eager to explore the unknown,Work side by side with them to discover new territories.We are explorers.TO EXPLORER
永远适应与进化汲取独特灵感，打造富有生命力的品牌。北极极致而神秘，是探险者的天堂。我们从北极汲取灵感，并将其作为品牌和产品创作的起点。生存于此的北极狐智慧、坚韧、优雅并且灵敏。它在严酷的生存环境中不断适应和进化，得以生存并茁壮成长。我们能从它身上学到些什么？保持警醒、深谋远虑、思维变通并且永远探求独创、周到、巧妙的解决方案。即刻，开启探索之旅A JOURNEYOF EXPLORATIONNOWAbsorb unique inspirations to create a vibrant brand.The Arctic, extreme and mysterious, is a paradise for explorers. We draw our inspirations from the Arctic and set it as a starting point for branding and product creation. Arctic foxes, smart, tough, elegant and agile, have been adapting and evolving to survive and thrive in the arduous living environment.What can we learn from them? Stay alert, be forethoughtful and flexible, and always search for the unique, thoughtful and ingenious solutions.ADAPTIVEAND EVOLVING0304
生动而充满力量旺盛的生命力、追求极致的个性是我们与众不同的印记。我们具备勇于挑战、敢于突破的精神，同时传递出精准、优雅和力量。神秘而多变的北极光给了我们灵感，而机智、充满旺盛生命力的北极狐，化为了我们独一无二的视觉符号。Exuberant vitality and the pursuit for the utmost leave us a unique print.We have the courage to challenge and are bold to make breakthroughs, conveying the traits of refinement, elegance and strength. We are inspired by the mysterious and ever-changing aurora, and the smart and vibrant arctic foxes are thus turned into our unique visual symbol.VIVIDAND POWERFUL北极光无边界设计电压符号风驰电掣树叶绿色未来北极狐旺盛生命力We adopt the symbol 'V' to express our pursuit for power limit, speed and victory. Meanwhile, we value environment conservationand incorporate the green-leaf shape into the brand identity.用符号“V”表达对电能极限、凌厉速度以及胜利的追求。同时我们关注环境，并将代表绿色环保的树叶造型融入品牌标识。0506
极光体现无边界的理念。它神秘、不可界定，如同 ARCFOX 品牌，不断改变和进化，创造出敬畏与魅力。我们相信不断的进化：我们的思想没有边界，追寻非凡。追寻非凡Aurora reflects the concept of borderless.It is mysterious and undefined, just like ARCFOX...
