Copyright © BRAND RESEARCH DOSSIERSoo design 独家原创出品* 本手册为 Soo design 会员私享栏目「原创品牌档案」 独家发布·严禁外传Note: This manual is from the brand solution libraryExclusive production of the Kanjian brand under its umbrella, exclusive to members, strictly prohibited from being leaked会员私享严禁外传 Soo design 独家原创出品Brand Research DossierSO0 design® Certifes ThatYou Has Completed the**Brand Architect Development Program**With Mastery of Systemic Frameworks「 品牌档案 · 深 度 解 析 」DEEP DIVE ANALYSIS OF BRAND ARCHIVESSOOSoo design 独家原创出品丨深度拆解标杆品牌案例Copyright © BRAND RESEARCH DOSSIERSoo design 独家原创出品* 本手册为 Soo design 会员私享栏目「原创品牌档案」 独家发布·严禁外传Note: This manual is from the brand solution libraryExclusive production of the Kanjian brand under its umbrella, exclusive to members, strictly prohibited from being leaked会员私享严禁外传 Soo design 独家原创出品Brand Research DossierBrand Research Dossier# Brand Person Growth Program #AbstractINTRO从 1935 年大阪的一间男装店，到征服全球雪场的尖端箭头，迪桑特DESCENTE 以滑雪基因破冰而出。它用三支箭矢刺穿传统运动品牌的边界——直滑降的匠心、斜滑降的革新、横滑降的破圈。在 90年动能实验中，迪桑特将风洞里的毫秒之争锻造成都市行动家的精神图腾：“Design that Moves”从不止于服饰，而是推动人类向下一座顶峰俯冲的原始冲动。Beneath The Glacier, Above The EdgeFrom a men's clothing store in Osaka in 1935 to the cutting-edge arrow that has conquered ski resorts around the world, DESCENTE has broken through the ice with its skiing genes. It pierces the boundaries of traditional sports brands with three arrows - the ingenuity of downhill sliding, the innovation of downhill sliding, and the breakthrough of downhill sliding. In the 90-year kinetic energy experiment, Desant forged the millisecond struggle in the wind tunnel into the spiritual totem of Chengdu activists: "Design that Moves" was not just about clothing, but the primitive impulse that pushed humanity to dive to the next peak.SO0 design® Certifes ThatYou Has Completed the Brand Architect Development Program With Mastery of Systemic FrameworksBrand Person Growth Program is a professional content solution platform created by SOO design for designers and brand people.冰川之下，锋芒之上Copyright © BRAND RESEARCH DOSSIERSoo design 独家原创出品* 本手册为 Soo design 会员私享栏目「原创品牌档案」 独家发布·严禁外传Note: This manual is from the brand solution libraryExclusive production of the Kanjian brand under its umbrella, exclusive to members, strictly prohibited from being leaked会员私享严禁外传 Soo design 独家原创出品Brand Research Dossier0204050103Brand Person Growth ProgramCopyright © BrandArchitect Development ProgramBrand Person Growth Program is a professional content solution platform created...DESIGN DRIVES THE SPIRIT OF MOVEMENTContentsBrand CultureBrand PromotionProduct & DesignBrand SpaceBrand Summary品牌文化品牌推广产品&设计品牌空间品牌总结创始人基因、品牌简介、品牌关键历程、品牌核心理念、...
