梧桐树下整理
梧桐树下整理
In the first iteration of Facebook, you could only upload one picture. Users kept changing the photo.梧桐树下整理
Photo-tagging emerged as one of the first most important features — built quickly as part of Facebook's "hacker" spirit.梧桐树下整理
Facebook's mission is to make the world more connected, Zuckerberg says. Connected to big things and little things happening around you.梧桐树下整理
The social graph has always existed, but there was never a map. That was the concept for the Facebook Open Graph, connecting all Facebook users, Zuckerberg says.梧桐树下整理
Facebook helps you share what's happening around you. Timeline and News Feed are the most important components of that.梧桐树下整理
"Your life is an amazing story, and people would be interested if you told it."梧桐树下整理
Billions of people are projecting their stories into the world thanks to the News Feed, and it's growing at an exponentially increasing rate.梧桐树下整理
The news feed is a personalized newspaper that's constantly updating, Chris Cox says.梧桐树下整理
There are 125 billion friendships on Facebook...梧桐树下整理
...2 billion likes per day...梧桐树下整理
...1 billion comments per day...梧桐树下整理
...900 million members visiting every month...梧桐树下整理
...525 million users visiting every day...梧桐树下整理
...and 488 million mobile users.梧桐树下整理
"We always assumed the platform would be greater than anything we could ever build," Zuckerberg says.梧桐树下整理
The platform lets other sites — like the New York Times — tie into Facebook. This example gives the New York Times website a Recommend button.梧桐树下整理
You can use the platform to log into other services and connect to friends on other services, too.梧桐树下整理
Games were the first product that really used the platform best, Zuckerberg says.梧桐树下整理
The Open Graph is the next evolution of Platform — it shares interactions with other services on Facebook.梧桐树下整理
The Guardian saw a 400 percent increase in traffic overnight after connecting to Facebook's Open Graph.梧桐树下整理
Facebook wasn't a business back then, but it needed to be one soon enough. That's where advertising comes in.梧桐树下整理
Here's Sheryl Sandberg, talking about how Facebook can connect users with brands as a way to promote business.梧桐树下整理
Facebook gives brands a way to communicate directly with consumers and fans. Having others talk about Ben and Jerry's is core to the company's strategy, says its CEO.梧桐树下整理
For every dollar spend marketing on Facebook, Ben & Jerry's picked up $3 in revenue.梧桐树下整理
The global marketing spend is enormous, but web-based marketing is still small. Facebook will change that, Sandberg says.梧桐树下整理
Here are the four things that will help Facebook change that.梧桐树下整理
Facebook's audience is MASSIVE...梧桐树下整理
...its ads are incredibly accurate...梧桐树下整理...
