江铃重卡巡展方案会员免费

密级 : 机密12017 JMC 重卡巡展推广计划2017 JMC HT Roadshow Promotion Proposal重卡市场部JMC HT Marketing

密级 : 机密2 媒体通稿的支持Press Release 地面物流园区的活动Activates on logistics park 自媒体持续传播Constant self-media propagation传播支持Communication Support巡展任务 Mission of Road Show1.维持品牌热度和传播品牌理念Maintain popularity of brand and diffusion of brand concept2.深度传播产品的利益点和近距离体验鉴证新一代重卡In-depth diffusion of product selling point and close experience of this new truck 3.加强经销商信心和给招商制造音量支持Strengthen dealers’ confidence and offer support to attract investment我们的任务是Our missions are

密级 : 机密3巡展活动重点Key Points Of Road Show传播产品卖点Diffuse selling point与经销商及潜客充分互动Sufficient interaction with dealers and customers传播品牌理念Diffuse brand concept江铃重卡是关心卡友的品牌，是有人文关怀的品牌JMC HT is a brand who cares about truck drivers and has humanistic concern.消费者需要被关心英雄休息一下 向英雄致敬Hero need a restShow respect to the hero人文关怀的重卡品牌Brand withhumanistic concernThe consumers need to be cared123• 源于福特发动机技术Ford engine technology• 更省油的新一代重卡The most fuel-efficient new truck• 节油，耐久，外观等fuel efficiency, durability , appearance & interior• 在经销商区域的物流园区举办Hold on logistics park where dealers are• 在产品上市前与经销商的潜在消费者提前展示及体验产品Show the product and close experience to dealers’ potential consumers before Launch• 厂方专员与消费者介绍产品优势JMC workers introduce the product superiority to consumers给予现有经销商大力支持Strongly support to dealers

密级 : 机密4大篷车外部效果图JMC Caravan Appearance Design Sketch根据迪斯尼反馈调整中

密级 : 机密大 篷 车 设 计 及 内 部 规 划

密级 : 机密大 篷 车 设 计 及 内 部 规 划

密级 : 机密77 材质建议 Material suggestionscreen: P3LEDCeiling: stoving varnishCeiling lamp: steel structure,canister lightlogo: foamed plasticphoto: printstage lampstage: steel structure, spray lacquercarpet: red loop-pile carpetlogo: foamed plasticlogo: foamed plasticphoto: printfoundation: stoving varnish,light pieces in upside and downside

密级 : 机密8自卸车外部效果图JMC Dumper Appearance Design Sketch根据迪斯尼反馈调整中

密级 : 机密9其他巡展活动车辆Other Vehicles Use for Road Show4X2 牵引车 Tractor 概念赛车 Racing car 概念赛车运输挂车 Carrier trailer for racing car二轴低平板半挂车尺寸参数（长 × 宽 × 高）： 12000×3000×950mm

密级 : 机密10现场宣传物料准备Promotion Materials Preparation for activies1:1 钢铁侠模型1:1 Iron man model 区域 Area 物料 materials主舞台Stage主 KV 活动 KV 13L 发动机发动机卖点展示背景板brand KVactivity KV13L Engine Engine display message展示区Display area发动机 KT 板品牌背书 KT 板五大卖店 KT 板活动 KT 板KT board to induce engineKT board to induce brandKT board to induce 5 selling pointsKT board to induce the activity配合物料others产品介绍三折页活动单页扫码台卡Product introduce three folderFlyerCard on the table to scan Wechat code

密级 : 机密11现场活动区域分布Live Spot Func...