Proposed Mailing KOL List — Campaign MOMA —Edelman ShanghaiApril 2017
Rococo Beauty• With the Master of Perceptual Cognitive Psychology at Waseda University, as the national beautician and national psychology counselor, Rococo has been working with several medical institutions as consultant and trainer, and engaging in training and development in the world's leading cosmetic companies.• As a beauty expert and psychologist, Rococo developed the Five Senses psychological Theory to bring one’s inner beauty out. She is also the honored guest for several beauty TV shows, magazines, media events and beauty product releases.Weibo link: http://weibo.com/xiaoqiaorococoWeibo follower: 0.5 Million
Weibo Example• Forward: 1,410• Comment: 208• Like: 19• Forward: 23• Comment: 24• Like: 7#Active Vitamin C# Rusted skin refers to the kind of skin that is affected by free radical oxidation. Vitamin C is considered as the most active and strong anti-oxidant but hard to keep stable and fresh for long time. @Clinique found a way. The moisture is great to keep your skin always beautiful and shining. Clarisonic facial cleaning machine with my face, such a great tailor-made gift. I will forever and ever use it and keep myself great through out the whole year!
Ms. Lian Beauty• Ms. Lian shares contents on beauty on Weibo with vivid pictures and videos.• She also cooperates with many brands such as Dior, Yue-Sai and Chanel.Weibo link: http://weibo.com/u/1619152162Weibo follower: 0.6 Million
Weibo Example• Forward: 16,855• Comment: 1,027• Like: 469• Forward: 1,274• Comment: 1,275• Like: 627Red lips does not mean you are queens. You can also be a lovely princess with them. Dior 080 lipsticks never bring you sense of pressure, on the contrary, of young girl. Women’s Day is coming, treat yourself well!Air pollution is so bad therefore you have treat your skin even better. With Yue-Sai moisture, your skin will look pink, fresh and shining no matter how severe the pollution is. The red is also very Chinese style and will surely bring you good luck!
Vivian Xu Beauty | Fashion• As one of the most popular beauty and fashion bloggers in China, Vivian shares with her followers pictures and videos on the most up to date beauty trendy, fashion news and dressing style on Weibo and WeChat. • She has cooperated with many high-end fashion and beauty brands, including Gucci, Mara Kay, VidalSasson, Olay, Bodyguardpharm, etc. She also frequently attends fashion and beauty related events such as Shanghai, Hong Kong and Paris Fashion Week.Weibo link: http://weibo.com/u/1500698610Weibo follower: 1.1 MillionWeChat: vivianxu1105WeChat follower: 0.3 Million
Weibo Example• Forward: 2,291• Comment: 789• Like: 3,008• Forward: 728• Comment: 670• Like: 1,669The 12 #Guccimakepup lipsticks named of animals and flowers are very smooth and light, bringing you the sense of...
