全新BMW SUV X1新品亮相方案会员免费

Sheer Driving Pleasure BMW F49 Regional Launch 2016 BMW ALL NEW X1 LAUNCH 2016 – SOUTHEAST REGION PROPOSAL.

Management 01 02 03 Concept & Creative solution Understandings Basics Objective Concept Creative Solution Onsite Management Team Structure

1. Understandings Basics Objective

| Chapter 1 Understandings Basics / Objective BMW ALL NEW X1 LAUNCH : Date: Jun 18 2016 City: Hangzhou Attendee amount: total 300 pax (100 pax per time * 3 times per day) Car Module: X1

| Chapter 1 Understandings Basics / Objective Objective • To draw people attention on F49 product and drive qualified leads. • Leverage the heat of F49 National Launch to emphasize the product image. • Provide impressive product experience with product features delivering.

2. Concept & Creative solution Concept Creative Solution

| Chapter 2 Concept & Creative solution Concept “前”所未见 全新X1基于全新UKL平台打造,横置前驱平台的布局，这是在宝马SUV车型里第一次出现

| Chapter 2 Concept & Creative solution Concept 产品亮点 车身设计沿袭了新一代BMW X家族的风格和特点 内饰风格未变，年轻化程度更高 空间有明显进步 搭载两款汽油动力 科技配置亮点 动态稳定控制系统 新xDrive全轮驱动系统 智能能源管理系统 ECO PRO驾驶模式 BMW ConnectedDrive互联驾驶 BMW 平视显示系统 制动能量回收系统 驾驶辅助系统升起 惯性滑行模式 改变，只为更好 The Longest！ The Biggest！ The Sportiest！ The Connected！

| Chapter 2 Concept & Creative solution Concept 宝马此次放下了更为纯粹的驾驶性能，而加入了目前这个级别车型的主流形式。换句话说就是宝马X1变成了更好用的城市型SUV。 肩负使命 为探索者而生

生活探索家 积极主导生活，更懂得生活品质及格调 Enjoy the style and quality of life 勇于探索，拥抱新事物，以更加主动的方式改变生活 Determined to explore an adventure life | Chapter 2 Concept & Creative solution Concept

| Chapter 2 Concept & Creative solution Creative Solution _ Event Theme 忠于内心的探索 For Determined Explorers 2016 全新BMW X1 上市培训 The All-New BMW X1 Launch Training

| Chapter 2 Concept & Creative solution Creative Solution _ KV

1. Product highlight DESIGN 4.Product highlight CONNECTIVITY 3. Product highlight PERFORMANCE 2.Product highlight VERSATILITY 动力系统上的创变，但驾驶感受“依然乐趣” 因地制宜的互联科技，但背后确是“中国诚意” 多功能性的空间，不仅仅是同级别“最大”… 全新BMW X1的设计只为“外貌党”而来 | Chapter 2 Concept & Creative solution Creative Solution

FOR DETERMINED EXPLOERS #X1探测站# 探测无限可能。 打造一个全新BMW X1的“探测站” 在这里，你会感受到 全新BMW X1在产品上的创变而带给你生活上的变化 To build a new BMW X1 “Exploring Station" In here, you will find All new BMW X1 brings a change in your life BMW全新X1。 X1”探测站” Exploring Station。 | Chapter 2 Concept & Creative solution Creative Solution

签到 10min Mingle区签到，分组 互动 20min 设计区，互联科技区，高效动力区，多功能性 发布会 40min 全新BMW X1发布会 试驾体验 50min A/B/C/D分组体验车辆 分为风景试驾体验和场地试驾体验 | Chapter 2 Concept & Creative solution Creative Solution _ Event Overview 时间 内容 10:00-12:00 第一组来宾发布会 （...