小奥汀品牌书
以美妆表达小我小奥汀Express yourself through makeup
LITTLE ONDINE ⼩奥汀诞⽣于2013年，命名“奥汀”灵感来源于“⽔中仙”，同时也指向产品研发上，秉承「天然环保」的理念。⽽ “⼩”指的是品牌主张的「1%」，#1% matters#（ 中⽂释义：#⼀点点的我，就⾜以不同#），体现了⼩奥汀品牌的核⼼价值，即通过品牌基因中的1%，引领时尚⼥性群体勇敢释放⾃我潜⼒。⼩奥汀以极具创造灵感的⽔性指彩起家，2015年进军海外市场，以⽆味安全、秒⼲、即撕即卸、随⼼变换的闪电美甲体验成为海内外时尚⼥性群体竞相追捧的对象。于2019年，⼩奥汀进驻潮玩彩妆⾏业。在崇尚天然环保的内核下，拥有独树⼀帜视觉⻛格和⼤胆真实彩妆态度的⼩奥汀，通过彩妆链接时尚⼥性，让她们拥有表达个体独特审美的⽅式，同时因为拥有⼩奥汀⽽获得敢为⼈先、⼤胆真实、⽆惧表达的⾝份识别。
Founded in 2013, the name “ONDINE” means “water sprites”, while also indicating the brand’s dedication to research and development, and natural and eco-friendly products.“LITTLE” stands for the brand philosophy of #1% matters#, meaning #1% of me is enough to make the difference#. Being at the heart of the brand, the tagline suggests empowering modern women to unleash their potential with 1% of the brand’s genes.Built up a fortune by selling creative water-based nail polishes, LITTLE ONDINE expanded its business into overseas markets in 2015. Offering odorless, quick-drying and peel-off nail polishes that can create various finishes for different occasions, LITTLE ONDINE has exploded in popularity among female fashion consumers globally. In 2019, LITTLE ONDINE switched its positioning to trendy makeup. Adhering to the pursuit of natural and eco-friendly products, LITTLE ONDINE has adopted distinctive visual design to express a bold and genuine attitude towards makeup. Reaching fashionable women through makeup and ensuring them channels to exhibit their unique aesthetics, LITTLE ONDINE has established an identity that is daring, genuine and unafraid to express.
MILESTONE.奥汀史2013#敢为人先#2015#外媒焦点#2016#国际合作#2017#全球影响力#2018#时尚ICON#2019#潮玩彩妆#2020#玩出风格#2021#一点点的我，就足以不同#⼩奥汀诞⽣于2013年，凭借着创新全球专利配⽅，结合艺术创造灵感，引领⾰命性的第三代⽔性指彩，带给时尚⼥性⽆味、秒⼲、即撕即卸、随⼼变化的闪电美甲体验《纽约时报》报道“⼩奥汀有望成为明⽇之星”获得英国国际美妆奖项及媒体报道获得迪⼠尼IP授权邀约⼊驻丝芙兰等线下渠道多 次 斩 获 英 国 PURE BEAUTYAWARDS国际美妆⼤奖⼊驻⽇本线上及线下各⼤平台成为上海时装周指定专业美甲护理类合作伙伴正式加⼊逸仙集团，带给年轻消费者更多的潮流彩妆体验与《猫和⽼⿏》、泡泡玛特和珍宝珠跨界结合，打开玩⾊异想的新国度⼩奥汀以美妆表达⼩我，⿎励⽤⼾释放⾃我潜⼒与独特审美
MILESTONE.奥汀史2013#Dare to be First#2015# International media coverage #2016#International partnerships#2017#Global influence#2018#Fashion icon#2019#Trendy makeup#2020#Innovative cross-over partnerships#2021#1% matters#Awarded by the Pure Beauty Awards several timesLaunch products across major online and offline retail channels in Japan.Obtain license to Disney's intellectual propertyLaunch products in Sephora’s physical stores.Designated professional nail care partner of Shanghai Fashion Week.O...
