A- 捷达品牌西北区双 12 首届工厂狂欢节 - 西安站 - 四川德信A - Fi r s t D o u b l e 1 2 Fa c t o r y C a rn i v a l o f J e t t a B r a n d i n N o r t h w e s t C h i n a - X i a n S t a t i o n - S i c h u a n D ex i n
项目情况 Project situation 必要性评估 Necessity 费效评估 Cost Efficiency 本项目费效指标情况 Cost efficiency ratio index of the project 活动 KPI ：集客 120 ； 订单 15; Traffics 120; Orders 15.CPS ： 6172CPL ： 771项目名称： A- 捷达品牌西北区双 12 首届工厂狂欢节 - 西安站 - 四川德信A - First Double 12 Factory Carnival of Jetta Brand in Northwest China - Xian Station - Sichuan Dexin 项目简介 Description （简明扼要概述项目内容） 历史数据比较 History Data无 其他品牌数据对标 Other Brand Benchmark无 成本中心Cost Center71020 费用科目Cost Item9457300005 负责人Responsible李诗雨Li Shiyu申请金额Apply for the amount ¥ 92575.49 RMB （预算内）¥ 92575.49 RMB (within budget) 实施时间 Time 2022 年 12 月 11 日December 11, 2022基本信息 Summary 价格对比 Price comparison 借力双十二活动气氛，与首届工厂超值购车节联动，通过前期本地 KOL 造势预热，吸引大量意向客户参与活动，收割订单，提升品牌区域销量。Taking advantage of the atmosphere of the Double Twelfth Festival, it was linked with the first factory value car buying festival. Through the early local KOL campaign, it attracted a large number of interested customers to participate in the event, harvest orders, and improve the regional sales of the brand.通过年末购车节的形式打造订单收割契机，助力经销商提升销量，扩大品牌影响。Create an opportunity to harvest orders in the form of year-end car buying festival, help dealers improve sales and expand brand influence.
费用expenses
目录页CONTENTS01活动背景 & 概述Background & Overview of the event02活动执行内容Activity Execution Content
份额持续处于低位，The share has remained low,目标连续多月踏空，The target has been flying for months on end,集客及销售压力巨大，The pressure of customer collection and sales is enormous,士气急需提振It needs to boost morale“”以 总部、区域、经销商 三级联动的营销活动形式，In the form of three-level linkage marketing activities of "headquarters, region and distributors",借双 12 营销热点，在全国范围内开展统一主题营销活动，支撑潜客和销量目标Take advantage of double 12 marketing hot spots, carry out unified theme marketing activities nationwide to support potential customers and sales targets营销背景 & 目的Marketing Background & Purpose面临挑战Face challenges营销契机Marketing Opportunities把握黄金销售热点双 12Grasp gold sales hot double 12抓住年底刚需用户，Seize the end of the year demand users抢夺摇摆用户意向，Snatch the swaying user intention,销量急需撬动It needs to promote sales 打响 双 12 冲关战Launch 12.12 sales sprint
活动 KV
活动概述 Activity Overview活动时间Time活动地点Activity space活动对象Participants2022 年 12 月 11 日（ Dec. 11, 2022 ）活动人数Number of participants高意向潜客、展厅自然客流Strong interest in potential customers 、 Daily visitor flow of exhibition ha...
