更多方案添加酋长微信:xboxun2017Theall-newBMWX6Dealer LaunchEvent Manual创新BMWX6全能轿跑车经销商发布会活动指南OO川MEPU4563微信:
更多方案添加酋长微信:xboxun2019ActionPackageContains活动执行指引套装包括2DVD1."One-clickDVD"(Allneededvideo.music.andpresentationdocuments)一键式操作DVD(包含所有必须的影音文件及点解说演示文件)2.EventPackageDVD*BMWX6DealerLaunchFventManua*VidenSamoleforDancinaPerformance*Production Drawina of all ConstructionItems*ArtworkFileof2DLayoutBMWX6经销商发布会指旦文4DVD*BMWX6经销商发布会活动指南*无蹈表演视频样本*施工图源文件*平面图源文件3. Dealer will receive all the DVD materials before July 17th. 2008邮寄资料将于2008年7月17日之前抵达经销商处2
Index目录Manual Instructions4手册使用说明Event Overall5-11整体活动概述ConceptA12-21方案A详情ConceptB22-29方案B详情ConceptC30-35方案C详情Execution36-60活动执行指南KeyEvent LogisticPoints,37-43活动流程要点Event Timeline过ox un2活动时间安排ManpowerAllocation人员分配Role and Responsibilities46-47职责划分及描述FollowUp48后期跟进LaunchDVDManual49-50LaunchDVD操作指南2DLayout51-61平面设计3
ManualInstructions手册使用说明This manual gives all the information needed to be conduct the all-new BMW X6aunch event smoothly and successfully. Please read step by step as shown inthe chart below.本手册将提供所有活动准备、执行信息,以确保创新BMWX6全能轿跑车发布会活动顺利举行。请按照下面表格所示阅读。GeneralManualInformation,第一步:阅读概要部分手册内容概要(4页)第二步:阅读三个方案简介ConceptAConceptB:ConceptC:Rolling-upCurtainSlidingDoorBMWXExperience方案A:幕帘方案B:滑门方案C:BMWX鉴赏会页数:6-7页数:8-9页数:10-11:选择一个方案并阅读相应细节Details ofConceptB:Details ofConceptC:方案A细节方案B细节方案C细节页数:12-21页数:22-29页数:30-35Generic Elements第四步:阅读概要部分活动执行基本要素页数:36-61
EventOverall活动概述Event Date: 1st, August2008-18th,August2008活动时间:2008年8月1日-2008年8月18日EventVenue:活动地点:DealerShowroom当地经销商店Otheroutside suitable venues will be acceptable, which are not onlycharacteristicwithmodern and fashionable stvle but alsomatchtheBMWcultured brand. such as aallerv or club其它具有现代感和时尚感,同时也体现宝马高贵品牌特质的户外场地也可作为活动场地,如艺术馆和俱乐部等Attendance:30-50pax参与人数:30-50人EventObiectivesun活动目的:IntroduceBMWX6toendconsumerandstimulatesalesvolumeofBMWX6向最终的客户介绍BMWX6，进而促进新车上市后的销售量Tocollect data of participants forfuture purpose,收集潜在客户数据，以便日后销售使用。Drive "hnoise"'in localmarket andenhance brandimae,延续地方媒体宣传热度,提升宝马品牌形象。EventConcepts:活动创意:BMWChinaprovidesthreeconceptsforselection.宝马中国为经销商提供了三种活动创意方案供选择Based on the originalidea ofinspiration, the three concepts takedifferentiated launch moments to demonstrate the "'A Coupe Above",三套活动方案以“灵动"为创意原点,分别采用不同的展车亮相形式,使得来宾在第一时刻感受到"至上之跑"Dealers have the rights to choose any one of the concepts by budgetestimation, event planning as well as variousvenue situation经销商可根据费用预算、活动规划及场地情况选取活合的活动创音方宏心
ConceptA:Rolling-upCurtain活动方案A:幕帘HighlightsforConceptA.方案A亮点Asthe 1stSports Activity Coupe. BMW X6 comes with stylist out look toattract the audience...
