好市GONDERE0-510.01知秋OOZHIQIUWITHTHECITY00城市野CHILL计划QCAUTUMNWONDERFULAUTUMNONDERFULCITYCITYLIFE2025/10LIFE2025/10CITYLIFE2025/10
DTONDER/ＹTUMCITYLIFE01城市野CHILL计划O2025/10主题概念WITHTHECITYWONDERFULAUTUMN20250010.0110nh10.08
灵感来源城市中的精神旷野INSPIRATIONSpiritual wilderness in the cityCITYLIFE2025/10#华WONDERFULAUTUMN本次活动旨在打造一个“城市中的精神旷野”，让参与者在咫尺之遥.01-10-08获得一场身心放松的“微度假"体验。金秋特别企划physicaland mentalreaxatio withna shor disance
核心创意THEIDEAS松弛感与附近性CHILL&NEARBY都市生活中“松弛感""附近性"已成为当代人,特别是都市青年与高品质家庭的核心情感诉求与一个位于城市之中,既能拥抱自然、感受季节流转，又能满足社交、购物、娱乐需求的复合型活动将成为市场的最优解。cially urban youth and high-quality familieAcompe aciviy be aed n he iy, which can only emib ae-aiefef e low i sesons,balome fhe eda d socalaton shopigandenierinment wilbecome the optimal solution of the marke
客群分析年轻态全龄CUSTOMERSp高品质家庭新质客群New quality customer base当代社会，已突破年龄界限，全龄年轻态客群对生活的个性化向p高校学生往,是品牌需要把握的要点。从客户心灵触点入手,捕捉情绪微光打开秋日乐享生活。p都市青年10.08秋特别企划
0策划重点THEPOINTINTEGRATTONSYMBIOSIS融合与共生CITYLIFE2025/10巧妙融合“城市精致感”与"自然野趣感在场景打造、物料设计、业态组合上体现"都市野趣"的矛盾美学。点秋香Itcleverly integrates 'urban sophistication' and naturalwild fun', andrelectban wild fun' in scene creation, materialdesgon, and business format combination,IncenseTheAutumnefine秋特别企TNTEGRATTON&SYMBTOSTS沃业:
0策划重点THEPOINTCHILLATMOSPHERE松弛感氛围CITY LIFE2025/10摒弃传统活动的紧凑与喧闹,通过开阔的布局、自然的声景、舒适的休憩区，营造可逛。可坐、可发呆的松弛氛围。Abandoning the compacthess and noise of raditinal activities, throughthe open layout, natural soundscape, and comfortable rest area, itcreates arelaxed atmosphere where you can strol, sit and be in a dazeCHILLATMOSPHERE
0策划重点THEPOINTCO-CREATIONSHARING共创与分享CITYLIFE2025/10设计一系列低参与门槛、高分享价值的互动小红书旅行体验，鼓励用户自发产生内容(UGC).利潦草赏秋烫用社交媒体进行二次传播,形成话题效应大会Designaseries ofinteractive experienceswith low participation thesholdandhigh sharing value, encourage users to spontaneously generatecontent(UGC), anduse socialmedia forsecondary communication toform a topiceffect.10-08金秋特别企发CO-CREATION&SHARING
0策划重点THEPOINTFULL-SENSORYEXPERIENCE全感官体验CITY LIFE2025/10从视觉、听觉、嗅觉、味觉、触觉全方位入手，打造沉浸式五感盛宴。Startingfrom the all-ound senses of sight hearing srmel, taste, and touchwecreatea imersive festfor thefve serses.10.08FULL-SENSORYEXPERIENCE金软特别企划
0主题构思THETHEME野在热风县WONJEKFULAuYUMN好市知秋城市野CHILL计划10-0秋特别企划
DTONDER/ＹCITYLIFE02O城市野CHILL计划CO2025/10创意内容WITHTHECITYWONDERFULAUTUMN2sQ10.01hz10.08
PEREARMANORCITY LIFE主题演艺2025/10秋野回响/环境戏剧展演/秋野时装周/不插电节奏派对城市野CHILL计划CITYLIFE2025/10PEKFUKMANUE
主题演艺PERFORMENCE秋野回响弦歌共鸣世界回呃以一场沉浸式音乐会,迎接秋天到来黄金色落叶中,以世界弦音，收获人生喜乐With an immersive symphonic concert,Welcomethearrival ofautumn金秋特别企划In the golden fallen leaves, with the sound of...
