BrandGuidelinesArtsMidwest
Amplifying Midwestern CreativityQuintet(ArtsMidwest
ArtsMidwest supports, informsand celebrates Midwesterncreativity-building communityand opportunity across our regionand bevondWdcomeo the BandCGhities frAnsMfidawes. This document wilhelpyovundersanhowAnsMitwer howsupi dewrid wotharyos cm aricnlareour mipepexondrythroughdesignand lnguage.Inte 6lnwing pgsyor find the faundaional cdmens-boh vinud and vethal-ofAns Midwes?; tmand ieniy Yor ailo fnlgidanceonhow s pueach onponern inacio,alngileesamples thatilhvsmarehow the trandonestog-tha.Thensurethx oumuniaionsredear andconstguidelines to shapethewayyouprArs Midwesx in writen, spoken, and visual formArtsMidwestORBWCOURLDGO7#
Contents05OurBrand120OurLogoVisual Elements36Sample ApplicationsArteMidunet
Our BrandLADAMAFairmontMinneso(ArtsMidwest3URL000
ourerandOur brand builds trust in our communitiesby demonstrating consistency, evokingthe feelings we want our audiences toexperience, and communicating our valuesto everyone who interacts withus.Using words and visuals, our brand helpspeople immediatelyunderstandArtsMidwest'sreasonforbeing:we'rehere tobuildlunprecedentedopportunityintheMidwestby advancing creativity.And we doitwithempathy, verve, and boundless optimismArtsMidwest
ourbrandStrategyFrameFOCUSAREASTobuildunprecedentedEOUTYSUPPORTADAPT.THRIVE,MODELopportunityacrosstheMidwestWe comito actionable mesunbde, andWe invest in effot.sthar ue creadiviny wo commedWe ue bexpactice,boldiceas,andrepandlewaysa regen,hons, mlenbwuepoopl,ideas, and aolution.ourvalaestosenghenoursaevicetoby advancing creativity.allof humanitytheMidwegINFORMINTEGRITYWesharedaun acdikhas nsapporMidnesenepracdhourparmarsandeachorherwithscommuniesin being more vishle,sustainbleWeMidwesterncreativitypowersa pic ofaooperazion, tnas, hamilirygandand interconnectdthriving, entrepreneurial, andaccoumability.CELEBRATEwelcomingcommunities.LEARNINGWe aheclkaning,groning, andride-nking Weagurizniostha compoede MidnesxUGLNEAmplifying Midwestern Creativity
OURBRANDWritingAboutArtsMidwestMICROBIOArtsMidwestsupports.informs.andcelebrates Midwesterncreativitybuilding community and opportunityacross our region and beyondSHORTBIOArs Mitwes amplifescthe pavcer of our egiorscmeaciv iy. Wesuppor, infored opponunity in the Michest by advncingtdefine and redefine thisplace.mesmorvialeandcommeaedToraieupons.And wo build flourishing communies thatseue of belongingThat'sourrangingquirk,expansive incluaviry and#ArtsMidwest
LONGBOe fillspoctoum of hamanicy.We approochachofhes and learn from new perspectives.Livingthescuacivicy.Tomideasthe malocool,wids-angingquid,expanaveinspisethe world.dArtsMidwest
Joyful, loud, and Midwest proudBlaokArtsMKEWisconsinQIGFundArtsMidwest
OURBRANDTalkingAboutArtsMidwestWebeievethatcremiviyisaciclparofWeteenchusiatic champions forMineserncommuninycreativityforover35yeanWebelateveyoneiscrexive, andha anWetea plriomsrshuringautericsnins,nerwWe boievedat the Mivwesisaspoilpac.oesRegionalTheaeaizythargowshee-ha theponertoatons, which meansthr wewodkeAres, sane ag-ncies, privane finders,and maryOur work mplifes....
