PARIS 2024PICTOGRAMSPARIS 2024OLYMPIC ANDPARALYMPIC23GAMES WIDE OPEN© Maja Hitij/Getty Images41CHAP. 2CHAP. 2CHAP. 3CHAP. 4CHAP. 1CHAP. 1EDITOPARIS 2024 :MORE THAN JUST A PICTOGRAM, A BADGE OF HONOUR62 PICTO-GRAMS,62 BADGES OF HONOUR FURTHER EVIDENCE OF OUR CREATIVE AMBITION PICTOGRAMS:MORE THAN JUST SYMBOLS P. 2P. 3P. 5P. 9P. 35SUMMARY62© Tom Pennington/Getty ImagesA t Paris 2024, we would like to innovate and to reinvent, to create experiences and to make history. We wish to accomplish this in keeping with our French touch and by bringing people together around sport. The pictograms of the Olympic and Paralympic Games have their own role to play to meet these objectives. During the Games, pictograms allow people from more than 200 nationalities to find their way into the heart of a country whose language or codes are usually unknown for them. Over the years, pictograms have become a determining part of the Look of the Games.Now it is Paris 2024’s turn to make its pictograms part the Games’ history. At Paris 2024, the 62 pictograms of the Olympic and Paralympic disciplines will no longer be pictograms, but real badges of honour. With these badges of honour, we will celebrate the very special bonds that unite enthusiasts and sports’ community members. They will embody the act of belonging to a sport, to values, to a community, to a family. With their distinctive stylised, colourful designs, these badges of honour will contribute to bringing the world of sport and culture closer, in public areas, by being visible to as much people as possible. Badges of honour, arts, French touch and sport come brought together, we are creating a new kind of pictograms.Tony Estanguet Paris 2024 PresidentEDITO8PICTOGRAMS: MORE THAN JUST SYMBOLS CHAP. 1310A UNIVERSALLANGUAGEIn the world of the Olympic and Paralympic Games, pictograms are symbols representing each Olympic or Paralympic discipline. But more than that, they form a universal language that everyone can understand, whatever their native language. Pictograms enable us to immediately identify a sport and a discipline, whether they appear on a ticket, on television or near a stadium, and are especially useful for directing spectators to competition venues. Over the years, pictograms have become a key element of the look of the Games and a unique form of expression for the host countries, embodying their style and culture, as well as the spirit of the Games that they are hosting. 4CHAP. 1 – PICTOGRAMS: MORE THAN JUST SYMBOLS125CHAP. 2PARIS 2024: MORE THAN JUST A PICTOGRAM, A BADGE OF HONOUR14Paris 2024 is breaking new ground by reinventing the pictogram, creating a badge of honour that represents not only a sporting discipline, but also a family, a sense of pride, a set of values and a community. This badge of honour is a symbol of community, an emblem, a banner of unity. It...
