Created by ISUX Brand Center2016. 05QzoneBrand BookQQ 空间品牌书This guideline contains basic principles and examples that are needed to maintain the consistency of Qzone’s brand identity, from the primary logo, color, graphic device, imagery through to the typographic style. It shows you what these key elements are and how to apply them correctly and consistently throughout the various applications. It is essential that the key elements should be applied correctly and consistently. However, there is enough flexibility to always produce fresh, creative and differentiated communication pieces. It is not essential to use every element on every item of communication, but to deliver a strong brand message without compromising the brand identity. 本规范手册包含的品牌基本原则和使用案例，通过基本标志、品牌色、图形设计以及图像排版风格，以保持“QQ空间”的品牌视觉识别统一性。本手册将呈现品牌所有的关键视觉元素以及系统地告诉大家如何在各个应用和物料上正确和统一地使用它们。我们应做到保持正确和一致地应用所有品牌关键视觉元素。然而，在遵循品牌统一性以及不违背品牌视觉识别的基础上，学习灵活运用其中的基本规则，从而衍生出更具创新、新颖、个性以及多维度特点的表达形式，传达出强大有力的品牌信息。Welcome欢迎5.00Applications品牌应用系统52 - 535.01名片 Business Card60 - 615.05杂志 Magazine54 - 555.02 办公应用 Stationery62 - 635.06徽章 Badge68 - 695.09广告牌 Billboard56 - 575.03品牌产品 Brand Products4.00Typography品牌专用字体46 - 474.01中文 Chinese48 - 494.02英文 English64 - 655.07衬衫 T-shirt58 - 595.04册子 Brochure66 - 675.08靠垫 Cushion2.001.00LogoBrand标志品牌14 - 152.01标志元素 Logo Elements10 - 111.01品牌概述 Brand Overview22 - 232.05垂直标语标志 Vertical Logo with slogan16 - 172.02标准标志 Basic Logo24 - 252.06图形标志 Symbol18 - 192.03标语标志 Basic Logo with slogan3.00Color品牌色38 - 393.01品牌标准色 Brand Color40 - 413.02颜色比例 Color Proportion42 - 433.03背景颜色 Background Color26 - 292.07安全区域 Clear Space20 - 212.04垂直标志 Vertical30 - 3132 - 3334 - 352.082.092.10最小尺寸 Minimum Size版式位置 Logo Placement使用与限制 RestrictionsContents目录1.00 Brand品牌101.00 Brand111.01QQ空间是中国最大的社交网络，是QQ用户的网上家园，是腾讯集团的核心平台之一。您可以玩游戏、玩装扮、上传照片、写说说、写日志，黄钻贵族还可以免费换装并拥有多种特权。QQ空间同时专注于建设腾讯开放平台，和第三方开发商、创业者一起为亿万中国网民提供卓越的、个性化的社交服务。QQ空间一直致力于帮助用户随时随地“分享生活，留住感动”。自2009年QQ空间推出手机版之后，QQ空间不断更新迭代，使用户可以直接在手机上查看好友动态、与好友互动，上传照片、写说说、写日志、签到、送礼。Qzone is one of the biggest social networks in China and core product of Tencent which provides online space for users. Qzone can let users play games, customize personal space, upload photos and feeds, etc. Qzone also provides an open platform for third-party developers and entrepreneurs to cooperate with and provides excellent personalized social services for millions of Internet users in China. Qzone mobile version launched in 2009, and also published many other services in order to m...
