StansGrill-2024会员免费

BRAND GUIDELINES NOVEMBER 2023Welcome to Stan’s Grill! This guide is your key to unlocking the secrets of our brand, serving as your road map and trusted companion. Inside, you’ll find a wealth of information to help you bring our brand to life.STAN’S GRILL / INTRODUCTIONBRAND GUIDELINES2BRAND GUIDELINESSTAN’S GRILL \ CONTENTSBRAND GUIDELINES4 LOGO5 Primary Logo6 Secondary Logo7 Logo Safe Area8 Logo Colour9 Usage10 Treatment11 COLOUR12 Primary Colours13 Secondary Colours14 TYPOGRAPHY15 Typeface16 Hierarchy17 Colour Use24 TONE OF VOICE25 Principles26 ARTISTICDIRECTION27 Photography30 APPLICATION18 ILLUSTRATION19 Characters20 Chevapi Man21 Flame Guy22 Flame Icon23 Pattern3STAN’S GRILL \ LOGOBRAND GUIDELINES4LOGOSTAN’S GRILL \ LOGO5PRIMARY LOGOOur logo is the corner stone of our brand. It embodies the bold flavours from our creations through the use of heavey custom typography.The boarder around the typography is to represent the window from the kiosk that we operate out of. Additionally, the border adds a touch of structure and framing to the logo, enhancing its visual impact and ensuring it stands out prominently in various contexts.STAN’S GRILL \ LOGOBRAND GUIDELINES6SECONDARY LOGOThe horizontal lockup of our logo is to be used in areas where space is limited. This can also be used when the weight of the primary logo feels overbearing on the other elements within the composition.STAN’S GRILL \ LOGOBRAND GUIDELINES7LOGO SAFE AREATo help maintain the strength of the logo the safe area has been defined around the outside using the size of the apostrophe. STAN’S GRILL \ LOGO8LOGO COLOUROur logo may be used in flaming red or white depending on the background that it is going to be used on.Use the elements in your content to determine the colour of your logo for maximum contrast and clarity.On lighter backgrounds use the flaming red as there will be a good contrast to help it stand strong. For darker backgrounds use the logo in white as it will be lost on what it is being placed on.When placing it on photography make sure there is high visual contrast so that the logo stands out.1224BRAND GUIDELINESSTAN’S GRILL \ LOGOBRAND GUIDELINES9LOGO USAGEOur logo can be used as the main element because of it’s strong presence or as secondary element to support other pieces of communication.Be wary of the size so that you can easily define whether it is a primary or secondary elements against the other elements in the composition.STAN’S GRILL \ LOGOBRAND GUIDELINES10LOGO TREATMENTDon’t wrap or skew.Don’t add gradientsDon’t apply drop shadows Don’t add a stroke Don’t change sizing. Don’t change colours.Our logo is not just a symbol, it embodies the essence of who we are and what we stand for.As such, we hold it in the highest regard and ask that you treat it with the utmost respect and care. Thank you for understanding the signi...