1BrandGuidelinesfor PartnersReleased March 2020Tripadvisor1.Intro2.Visual Identitya.Primary Logo Suiteb.Secondary Logo Suitec.Partnership Lockupsd.Logo Usagee.Travelers’ Choicef.Color Paletteg.Typography3.Ratings and Reviews4.Additional InformationIn this document2IntroIntroWe're pleased to offer our partners the use of our content and branding to showcase property ratings, reviews, and awards from the world's largest travel site. To ensure proper attribution of the Tripadvisor brand and use of Tripadvisor content, follow all guidelines in this document for any advertising or marketing campaigns.IMPORTANT NOTE All advertising or marketing materials using Tripadvisor content and branding must be reviewed and approved by Tripadvisor prior to publication. Please send all materials to your account manager for approval.Thank you!4TripadvisorVisual IdentityTripadvisorPrimary Logo Suite6Horizontal LockupVertical LockupsLogo (Ollie the Owl)TripadvisorSecondary Logo Suite for Light Backgrounds7Secondary Horizontal LockupsSecondary Vertical LockupsSecondary LogoFor challenging circumstances where establishing clear space or creating a light background is impossible, we have a suite of secondary logos which superimpose the “Ollie the Owl” logo over a circle of TripGreen (see pg. 20)..TripadvisorSecondary Logo Suite for Dark Backgrounds8Secondary Horizontal LockupsSecondary Vertical LockupsSecondary LogoTripadvisorFor circumstances where a dark background is required, we have a suite of secondary logos which superimpose the “Ollie the Owl” logo over a circle of TripGreen (see pg. 20) or white. Tripadvisor9Secondary Horizontal LockupsSecondary Vertical LockupsSecondary LogoTripadvisorSecondary Logo Suite for Dark BackgroundsTripadvisorMinimum Scale10Horizontal Lockup20 pixels highVertical Lockup37 pixels highLogo20 pixels highVertical Lockup50 pixels highSecondary Horizontal Lockup35 pixels highSecondary Vertical Lockup52 pixels highSecondary Logo35 pixels highSecondary Vertical Lockup69 pixels highTripadvisorMinimum Clearspace11Horizontal Lockup20 pixels highVertical Lockup37 pixels highLogo20 pixels highVertical Lockup50 pixels highWherever the logo appears, make sure there's clearspace around it equivalent to the width of at least 1 of the pupils from the owl's eyes.TripadvisorSymbol12Secondary SymbolPrimary SymbolWhen Tripadvisor is referred to throughout an application, or when the Tripavisor name is used in a headline, the symbol alone can be used to reference the logo.TripadvisorPartnership Lockups13Horizontal PartnershipVertical PartnershipSimple alignment allows or brand to createpartnership lockups. Distance is at least one pupil width.TripadvisorPartnership Lockups14TripadvisorOur logo should ideally appear in black against a background of either our light brand colors or light parts of images which allow enough contrast for clear logo visibility..Primary Lockup Usage15TripadvisorNever invert the Logo (Ollie). Use the appr...
