China‘s first brand let the music and youth culture fierce collision.Today, Modern Sky not only presents music, but also a lifestyle with music core.让音乐与青年文化烈性碰撞的中国第一品牌摩登天空闭环生态系统our complete ecosystem摩登天空 21 年集成，在中国音乐领域建立了独有的、业务板块相互联动的生态系统COPY- RIGHT版权LIVE MUSIC现场音乐MVM视觉厂牌INTERNET互联网线下VENUES 实体运营MEDIA媒介SPORTS运动厂牌ARTISTS艺人MUSICMUSIC+EXHIBITION展览CULTURAL TOURISM文旅草莓音乐节Strawberry Music Festival2009 年起，摩登天空共举办近 80 场草莓音乐节，超过 2000 组艺人登上草莓音乐节舞台。 10 年间，超过 600 万人直接参与草莓音乐节。Since 2009, Modern Sky hosted 80+ Strawberry festival, during which 2000+ artists have performed. between 10 years, over 6M people attend Strawberry festival.关于草莓音乐节Strawberry Music Festival Introduction10 年磨砺，草莓音乐节已经成为当今世界上最重要的音乐节之一，亚洲最大的音乐节以及中国地区最大规模的音乐类青年集会活动。10 years after, Strawberry festival becomes one of the most important music festival in the world, and the biggest music festival in Asia, the biggest scale music type young people event in China关于草莓音乐节Strawberry Music Festival Introduction2018 年草莓音乐节数据2018 Strawberry Music Festival Data2018 草莓音乐节版图再次扩张！先后落地杭州、北京、上海、武汉、西安、成都、长沙、江苏东台、山东潍坊、兰州、贵阳、昆明、重庆、海南海口、广州、深圳， 16 座城市，打破草莓音乐节品牌有史以来，单年份最多落地城市的记录 . 线下超过 120 万人观 看音 乐节；线上直播观看量 4 千万；社交媒体超过半数 7 亿讨论及阅读。2018 Strawberry festival extend to 16 cities, including Hangzhou, Beijing, Shanghai, Wuhan, Xi’an, Chengdu, Changsha, Jiangsu, Weifang, Lanzhou, Guiyang, Kunming,Chongqing, Haikou, Guangzhou, Shenzhen; over 1.2M offline attendees joined Strawberry Festival;. over 40 million people online viewed live streaming, over 700M commented and followed Strawberry festival on social media.1.2Mattendees16cities40MLive-streaming 700MSocial reach90%10%年轻化Young超过九成受众年龄低于 33 岁，主要集中在 18 岁 -30 岁。90% are under 33 years old. Main age are between 18-30 years old.60%40%男女平衡Gender balance一定消费能力Certain Consumption Ability高潮流敏锐度Keen Sense of Trend男女比例接近 4:6 。女性稍多，基本平衡。Male to female ratio is near 4 to 6, keeping good gender balance.学生群体可支配生活费较高；非学生群体人均月收入 8123 元。 具 有一定消费能力。Students consumer have high disposable daily expanses; non students keep relatively high average income 8123RMB. 主要职业为学生，白领和自由职业者。对时尚潮流有敏锐的嗅觉。Main occupation are students ， white collar employees ， freelancer. Most of them have keen sense for trend.60%40%80%20%草莓音乐节受众Strawberry Music Festival TA Analysis郝云窦唯吴赫陈粒马頔谢天笑彭坦陈冠希李志华晨宇Charli XCX草莓音乐节巨星阵容Strawberry Music Festival Artists田馥甄蔡琴朴树许魏洲草莓舞台Strawberry Main stage爱舞台Love stage main stageMDSK 舞台Hip Hop StageMYTH 舞台electronic music stageYoung Blood 舞台New talents stage草莓音乐节舞台Strawberry Music Festival Stage舞台...
