BRANDINFORMATION2026Yee3� � � � � � � � �01 Brand IntroductionYeeJ� � � �� � � ( � � ) � � � � � � � � � � � 2 0 2 3 � , � � �� � � � � � � � � , � � � � � � � � � � � � � �� � � � � � � � � � � � � � � � �� � � � � � � “ O a s i s i n y o u r c u p ” � � � � �� � � “ � � � � � � � � ” � � � ! � � � � � �� � � � � , � � � � � � � � � � � � � � � � � �� � � � � � �Established in 2023, No. 3 Coconut (Shanghai) Brand Management Co.,Ltd. is a full line coconut-based brand that provides natural, tasty andfashionable coconut drinks for urban white-collar workers who pursuea light burden, Since its establish-ment, the company has beenadhering to the "Oasis in your cup" to create a "light truck, light taste,relaxed" experience for consumers, adhere to the natural and originalproduct concept, advocate a healthy and environmental protectionlifestyle while pursuing a simple and relaxed life state.#ЗBRAND INFORMATION202 Brand Positioning� � � �Y e e 3 � � � � � � � � � � � � � � � , � � � � �� � � � � � � � � � � � � � � � � � � � � � � �natural & pure as coconutBRAND INFORMATIONOasis in your cup.03 Brand Core Value�����THE JOY OF COCONUT FARMERS� � � � � �� � � � � � � � � , � � � � � � , � � � � ; � �� � , � � � � � � � � , � � � � � � � � � � � �� � � � ; � � � � � , � � � � � � � � � � � � �� � � � , � � � � � � � � � �#ЗBRAND INFORMATION404 Target Audience� � � �� � � � � 1 8 - 3 0 � � Z � � � � , 个 � � � � � � �� � , � � � � � � � � � � � � � � � � � � � � �� , � � � � � � � � � �#ЗBRAND INFORMATION505 MAP� � � �18-30·� � � � � � �� � � �# 3� � � �� � � �� � � �� � � �# slogan� “ � � ” ( � � � � � )� � � �Oasis in your cup.Yee 3 timeBRAND INFORMATION� � � �� � � �� � � � �� � � � � �� � � � �� � �� � �� � �� �606 Outlet Overview1 � � �Q � � � � � � �9 � � � � � �� � � �Q � � � � � �#ЗBRAND INFORMATION06 Outlet OverviewleesQ � � � � � �� � � �Q Q � � � � �#ЗBRAND INFORMATIONQ Q � � � � � � �8Yee} × Za� � � � � � � � �THE CHINESESAINT VALENTINE'S DAY� � � � : 2 0 2 4 . 8 �� � � � � �PURPLE WATERFALLY e e � × Z a � � � � � �� � � � � � � � � � � !� � � � �� � � � �� � � � � �Oasis in� � � � � � 4 gS P F 3 6 - P ...
