CHINA16-20+yearsWE ARE NO LONGER AN “ADVERTISING AGENCY”16-20+yearsWE AREA CREATIVE NET WORK THATMAKE BRANDS MATTER品牌整合营销案MENU背景回顾TA洞察创意概念及传播策略43执行计划125服务团队预估费用及KPI预估6问题发现缺少强记忆传播点户外广告代言人综艺赞助SLOGAN产品研发