2024 年（非模板 / 有文案 / 附使用说明）4A 广告团队架构模板奥美 / 省广 / 爱创 /……北广
项目监管 Management ：袁志（省广集团副总裁）ZHI YUAN （ GROUP VICE PRESIDENT ）支持平台Supporting platform依托省广内容营销中心，联动技术开发平台，激活创新内容及场景资源产品，以技术手段延展传播内核。打通内容创意与技术开发的边界 , 以优势技术手段为一汽 - 大众项目组提供互动性、参与感强的内容开发与制作。Relying on the content marketing center of GIMC and the linkage technology development platform, the company activates innovative content and scene resource products. To extend the core of communication by technical means, the FAW-Volkswagen project team provides interactive and participative content development and production.省广大数据中心以消费者为中心，全平台数据量达 30 亿 拥有数十个专利及软内容开发与制作中心Content development and production center数据中心与用户洞察平台Intelligent marketing center (data center and user observation)全媒介中心整合了省广集团旗下各媒介资源，向一汽 - 大众项目组输出媒介资源信息、行业动态及竞品媒介数据，及时整合反馈常规媒介资源及创新 IP 资源。可输出媒介策略以配合整体品牌及产品营销规划，打通全媒介策略与品牌公关创意服务的边界。The all-media center integrates all media resources of GIMC, outputs media resource information, industry trends and competitive media data to the FAW-Volkswagen project team, and integrates and feeds back conventional media resources and innovative IP resources in a timely manner. It can output media strategy to match the overall brand and product marketing planning and break through the boundary between all-media strategy and brand PR creative services.全媒介中心（媒介及 IP 资源）All Media Center (Media and IP Resources)件著作权。使用购买的的第三方大数据工具以及自有“ GIMC 云平台、 G-PB Hub 、 G-Eagle” 等可在服务期间按项目组需求及时提供数据及用户洞察，为品牌策略、公关创意等提供数据及信息支持。The big data center is centered on consumers with a total data volume of 3 billion and dozens of patents and software Copyrights. By using purchased third-party big data tools and our own "GIMC cloud platform, G-PB Hub, G- Eagle, etc., we can provide timely data and user insight according to the needs of the project team during the service period, and prov2id0e1support for brand strategy and public relations 管理层Managem ent12 人社交媒体运营团队 高坤（营销总监）Social media operations Team Kun Gao （ director marketing ）项目统筹 GCD ：向奕帆（事业群总经理） YIFAN XIANG （ BU GM ）17 人策略团队 Strategy Team许茗Ming Xu策略群总监DIRECTOR OF STRATEGY GROUP13 人 产品群客户部 曾祖群（客户总监）Customer Service Team Zuqun Zeng (CUSTOMER DIRECTOR)13 人公关及活动团队 钟志鹏（公关策略总监 ） PR Team Zhipeng Zhong (DIRECTOR OF PUBLIC RELATIONS STRATEGY )策略总监Strategic director孙一中彭智超策略副总监Asociate strategic director 韩 旭 洪雅茹 郭钰琪 张博然策略经理Strategy manager 李彦松 邓 艺 池 丹 曾若焱 陈 楷 尹大伟 林周武 郑悦欣 陈飞冰 王晓煦客户总监Account director 韩 慧燕宗毓客户经理Account manager 孙聪珊 马康辉 王贵奇 钟良燕客户执行Account e...
