PARIS 2024UNVEILSITS OFFICIALLOOKPRESS KIT - FEBRUARY 8 2023
GAMES WIDE OPEN If “Paris is a party”, with Paris 2024, this famous quote will take on an even stronger meaning. A hundred years later, the return of the Summer Games to France will be an opportunity to bring exceptional moments of sport and joy to athletes and people from all over the world. Paris 2024 will be all about highlighting the disciplines, athletes, host communities, celebration areas, in order to offer the conditions for a unique experience. The look of the Paris 2024 Games serves this objective: it aims to invite people to party, to magnify the athletes, to sublimate the beauty of the gesture, to engrave in our memory exceptional technical performances and visually superb moments. The look is the identity of the Games, the forms and colors that adorn competition venues, cities and celebration areas for weeks. The look is what is seen on television by billions of viewers, what is perceived by the millions of spectators in the stands and celebration areas, what the media reports. The look is what should most simply and intuitively embody the spirit of an edition. At Paris 2024, we will have a look that invites you to party, thanks to a colorful design that will retain a French, elegant and aesthetic spirit, while keeping its resolutely sporty identity. The originality of our look will also be its customizable dimension, so that each territory can appropriate it and truly feel the spirit of the Games. At Paris 2024, we want to offer the most beautiful setting possible to sport, to bring the look to life as widely as possible, so that the Games are available to as many people as possible. With this look too, we will make the “Games Wide Open” happen.Tony EstanguetParis 2024 PresidentEDITORIAL3
AN OFFICIAL IDENTITY FOR EVERY EDITIONTHE “LOOK” IS THE VISUAL IDENTITY OF THE GAMES. It is the decoration that will be used to dress every competition venue, together with the towns and celebration sites that will be decked out in the Games colours for several weeks. The Look of the Games will also ensure the spirit of the celebrations reaches all around the world. Every four years, the Olympic and Paralym-pic Games feature a new Look reflecting the culture of the host country and the spirit that the latest edition of the Games wants to embody. CHAP.01AN OFFICIAL IDENTITY FOR EVERY EDITION5© 2012 - Comité International Olympique (CIO) - HALLERAN, Scott
PARIS 2024: MEANING AND ELEGANCEWRITING A PAGE IN HISTORY, WITH A FRENCH TOUCH At the core of the Paris 2024 visual concept is a great ambition: an invitation to celebrate, a chance to grow sport and a showcase for what makes Paris, France and the Games so remarkable. The Paris 2024 visual identity is intentionally colourful and aesthetically pleasing, bold and refined, modern and full...
