BVLGARI CHINA BASEL SPECIAL PROJECT SOCIAL PROMOTION CLIPPING REPORTAs of Apr. 6
Overview
1. Official WeiboNoDatePhaseRepostCommentLike13.13Teaser50,9556,49110,68723.16Announcement1,041,378547622,4823Day 13.22Teaser26,5651,7614,8434Live Streaming6,5311,5904,4955SNBN25,458022,7296Day 23.23Teaser13,8381,9504,5677Press Con.18,9272,7325,5598Live Streaming10,0381,3413,7339SNBN8974271,44810Day 33.24Teaser3,0866432,76911Live Streaming3,0567632,19212Live Streaming35911571713SNBN1156049614Day 43.25Teaser1,2891,6284,13715Live Streaming1,4832391,35416SNBN11872482173.27Ending19,5381,6334,579Total1,198,17327,72377,269OverviewIn this campaign, Bulgari Official Weibo account posted 17 weibo, including, earning over 30 million Impression.
Overview
OverviewNoDateReadLikeSNBN Link13.1619,573933N/A23.2426,3662,248Y33.2613,161197Y43.2761,3593,214N/ATotal120,4596,592——3. Official WeChat
NoDateKOLRepostCommentLike13.16娱乐小班长109525323.16搜狐时尚81326795533.16OnlyLady 女人志16410325443.17八卦社长115195153.18娱乐掌盟69046446963.19颜值60841673273.20明星娱乐小马甲77208283.21圈大哥63039166193.21我们的街拍时刻1,1103361,593103.21 海报时尚网121132Total4,3282,0794,882Overview4. KOL Weibo——Warm up
Overview4. KOL Weibo——Launch & Follow UpNoDateKOLRepostCommentLike113.22明星娱乐头条18660242123.22长腿胡乓156100195133.23娱公子12192162143.24娱乐天天看12356227153.24娱乐圈外汉47428956216娱三少3092041,23617娱小哇15014343518圈内老鬼48939142019爆料帝1326116720潮流设计师 Zoey277312121圈内扒爷3423334622潮人生活 202414123扒圈者72561497624影视通缉令339368382253.25娱扒爷26036269263.27深扒君483280144273.28娱乐圈小可133135143Total4,5933,0696,168
OverviewNoDateKOLTypeReadLikeRead More Link13.23娱乐圈那些事Entertainment65,215480Y, Yizhibo H523.23娱乐八卦汇56,977377Y, SNBN link33.24 至娱系60,0141,144N/A43.30PRViewTrade12,73991N/A53.31营销视点62,593296N/ATotal257,5382,388——5. KOL WeChat
Clipping
Official Weibo PostRepost:15 Comment:18 Like:135http://weibo.com/2090537982/EphBdjI22http://weibo.com/2090537982/EquAy2SFqRepost:24 Comment:14 Like:94
Official Weibo PostRepost:15 Comment:18 Like:135http://weibo.com/2090537982/EphBdjI22http://weibo.com/2090537982/EquAy2SFqRepost:24 Comment:14 Like:94
Official Weibo PostRepost:15 Comment:18 Like:135http://weibo.com/2090537982/EphBdjI22http://weibo.com/2090537982/EquAy2SFqRepost:24 Comment:14 Like:94
Official Weibo PostRepost:15 Comment:18 Like:135http://weibo.com/2090537982/EphBdjI22http://weibo.com/2090537982/EquAy2SFqRepost:24 Comment:14 Like:94
Official Weibo PostRepost:15 Comment:18 Like:135http://weibo.com/2090537982/EphBdjI22http://weibo.com/2090537982/EquAy2SFqRepost:24 Comment:14 Like:94
Official Weibo PostRepost:15 Comment:18 Like:135http://weibo.com/2090537982/EphBdjI22http://weibo.com/2090537982/EquAy2SFqRepost:24 Comment:14 Like:94
Official Weibo PostRepost:15 Comment:18 Like:135http://weibo.com/2090537982/EphBdjI22http://weibo.com/2090537982/EquAy2SFqRepost:24 Comment:14 Like:94
Official Weibo PostRepost:15 Comment:18 Like:135http://weibo.com/2090537982/EphBdjI22http://weibo.com/2090537982/EquAy2SFqRepost:24 Comment:14 Like:94
Official Weibo PostRepost:15 Comment:18 Like:135http://weibo.com/2090537982/EphBdjI22
Date: Mar. 16th...
