CHINA
28 YEARS IN CHINAMost international LOCAL agency. Most local INTERNATIONAL agency.
THE MARKETING LANDSCAPE HAS CHANGED FOREVER
16-20+yearsWE ARE NO LONGER AN “ADVERTISING AGENCY”
16-20+yearsWE AREA CREATIVE NET WORK THATMAKE BRANDS MATTER
Click here for case videoOGILVY
WE MAKE BRANDS MATTER ACROSS EVERY...16-20+yearsIdea DesignExperienceCommunication Time Horizon YearsQuartersRight Now Metric ShareholderValue Sales & ProfitEngagement
WE MAKE BRANDS MATTER ACROSS EVERY...16-20+yearsMattering right nowMattering each quarterMattering for yearsTIMEMETRICIDEASHAREHOLDER VALUEMARKET SHAREREPUTATION INDEXSUSTAINABILITYSALES & PROFITSHORT-TERM SHARE PRICECOST PER ACQUISITIONShareholderValue Sales & ProfitEngagementENGAGEMENTSOCIAL CURRENCYPROMOTIONAL REVENUEPlatformProgramPulseDesignExperienceCommunication
9THINKCREATEREALIZEYEARSQUARTERSNOWLEADERS TAKE A WORLD VIEW
CategoryGrowthAmbitionBrandPlatformProgram IdeaIdeaPrototypingUserTestingDynamic DigitalOwnedMarketing AutomationCrowdSourcingTest PlanNewsroomPOE ArchitectureDashboard& ReportingRealtime MeasurementBusiness AmbitionProgram AmbitionShopper SegmentationNeed-spaceAnalyticsGo-To-Market StrategyEngagement StrategyChannel PlanPurchaseJourneyStrategicKPI’sMarketingMetricsCulturalMappingDigital Asset MappingKey RetailerStrategiesMeasurement & Optimisation planPrint & DesignBusiness Case ModelingCampaign DigitalMoving ImageEngagementBlue printTactical BriefsChannelMetricsTactical IdeasDecisionTree RulesDigital Asset MappingKey AccountAmbitionShopperEngagementMeasurementCREATEREALIZETHINKUNDERPINNED BY A DEEP APP STORE OF SPECIALIST APPS
ZiZaiReal beauty:There Is more than one Bingbing150th AnniversaryConnected WorldChinese New YearMy hair. It has to be my way.A cup of craftsmanshipEvery Digital MomentBlue skyKFC Emoji#My Hair. It Has To Be My Way#Flipside caféWomen’s DayDress at the METMatteringfor yearsMatteringeach quarterMatteringright nowOutthinkoperated as WPP team
WHAT WE OFFERED
Brand platforms & expressionExperience designProduct designService designGraphic designMarketing technology designInfluence designAdvertisingPublic relationsBranded contentCustomer acquisitionEngagement & CRMPerformance marketingSales enablementCustomer service strategySocial media marketing Digital experiencesEcommerceLoyalty programsSocial strategyAR/VRExperiential & eventsEmployee engagementBusiness, marketing & technology consultingInnovationDigital transformationBehavioral scienceDesignExperiencesCommunicationsConsultingWHAT WE DELIVERED
144 CREATIVITY ANDEFFECTIVENESSNEWORK OF THE YEARCANNES LIONS5 of the 6 previous yearsMOST EFFECTIVE AGENCY NETWORKEFFIE AWARDS5 of the 6 previous yearsTWIN PEAKS
CANNES NEWORK OF THE YEAR CANNES LIONS5 OF THE 6 PREVIOUS YEARS
GREATER CHINA EFFIE 5 OF THE 6 PREVIOUS YEARS
GREATER CHINACREATIVE & INTEGRATED & PR AGENCY OF THE YEAR2017Campaign
Beijing688Shanghai539GuangzhouShenzhen100Hong Kong300Taipei500Others500BeijingShanghaiTaipeiHong KongXiamenFuzhouHangzhouNanchangChangshaHefeiNanjingQingdaoTaiyuanChengduShenzhenGuangzhou2627 EmployeesOUR GREATER CHINA NETWORK
OUR CLIENTSoperated as WPP team
WE LOVE PARTNERSHIPS16-20+years11-15years5-10yearsoperated as WPP team16-20+years
WE MAKE GLOBAL BRANDS MATTER IN CHINA
Strategizing corporate image and world-class launch campaignsOgilvy, as part of the WPP Team Huawei,works both for Huawei corporate brand andHuawei personal device,strategising its brand proposition andecuting its edgy product campaigns all around the world. WE GROW CHINESE BRANDS AT HOME AND ABROAD
NOT ONLY THE NO.1 DAIRY BRAND IN CHINABUT ALSO A LOVE MARKOgilvy helps Yili to plan and execute brand strategy, Olympics campaigns, product launch and repromote, and key consumption period boost. WE GROW CHINESE BRANDS AT HOME AND ABROAD
WE STRATEGIZE BRAND PROPOSITION FOR INTERNET BRANDSWe help Baidu to launch its sub-brand Baidu BusinessWe launch Tencent social CRM service and promote Tencent’s media platform as valuable advertisement channel We drive corporate branding for DidiWe help mobike on brand strategy through in depth research and analysis
CHINA
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