1#Love, is infinity# Campaign— Event Wrap-up Report—Edelman2017 June
Executive SummaryCelebrity photography with products and finger gestureTop Fashion KOL 黎贝卡(Betty) street shots with productsYoung models delivered products to media house in BeijingReached Top 2 Weibo Topic Search for 1 hourTop Fashion KOL Vivien street shots with productsYoung models delivered products to consumers in ShanghaiBrand and celebrity social platform communicationConsumer UGC shared via official Weibo and WeChatWhat Have We Done
Total impression 1,1660,000+What Have We AchievedNumber of WeChat followers increased by 19,600+Number of WeChat followers reached 186,000+Number of Weibo followers reached 339,000+Number of Weibo followers increased by 37,600+Total game engagement 8,600+Total H5 PV 85,000+8 deliveries in 2 cities that surprised millions of netizens and consumersTop 2 Weibo Topic Hot Search for 1 hour Total Tmall coupon5,300+7 celebrity, KOL and media social accounts totaling 1,710,600+ view rate Executive Summary
KPI In ComparisonKPI in ComparisonImpressionPlannedAchieved11,660,0008,000,0001,710,6001,000,000View rate85,00060,000H5 PV6,000H5 engagement8,600Tmall voucher clicked4,0005,300Executive Summary
KOL Post – Rebecca Beauty | Fashion | LifestyleWeChat Post Link: https://mp.weixin.qq.com/s/Z9uGvBCHFXq5RPb91mLKeQWeChat Readership: 319,000+WeChat Interaction Rate: 5,000+Warm up Phase
Weibo Post Link Example: http://weibo.com/1921605090/F2E8rFibNWeibo Readership: 50,000+Weibo Interaction Rate: 40+Official Post on Weibo – Folli FollieWarm up Phase
Fresh Meat Delivery to Media in BeijingWith the exciting atmosphere and curious audience around, 5 media in Beijing received the Beast Flower Box with Folli Follie necklace with great happiness and surprise on 8th May. The young foreign delivery models made “Love is Infinity” finger gesture, put on necklace for them, and had many vivid and intimate interactions with them.Warm up Phase
TOP #2 on Weibo Hot Search TopicThe topic #Love is Infinity520# was ranked the Top 2 Weibo Topic Search nationwide for one hour, with the FF brand post as the top Weibo post. 82,000 readership and 13,000 discussion rate was generated under the topic.H5 Promotion Phase
H5 Promotion PhaseOfficial Post on Weibo – Folli FollieWeibo Post Link Examples: http://weibo.com/1921605090/F3fBwu51ahttp://weibo.com/1921605090/F4kgWc94Lhttp://weibo.com/1921605090/F3Pv5vfXeWeibo Readership: 85,000+Weibo Interaction Rate: 5,500+
H5 Promotion PhaseOfficial Post on WeChat – Folli FollieWeChat Post Link Examples: http://mp.weixin.qq.com/s/1lRRgSHr7StBLg4tsYPlMghttp://mp.weixin.qq.com/s/5oHGiOOoKKnBCHp3YusIcQWeChat Readership: 50,000+WeChat Interaction Rate: 50+
KOL Post – Vivian Beauty | FashionWeibo Post Link with H5 GAME: http://weibo.com/1500698610/F3m8IjllIWeibo Readership: 614,000+Weibo Interaction Rate: 2,800+H5 Promotion Phase
H5 Promotion PhaseMedia Post on WeChat – Haibao comWeChat Post Link: https://mp.w...
