品牌的超能力：获取无限营销创意来自社交媒体数据和消费者洞察的营销创意
CONTENTS01020304Introduction We All Need a Creativity SuperheroHow Social Media Saves the Day for Creative ProfessionalsHow to Use Social Media to ���������������������������•Discover Where Your Most Engaged Audiences Spend Time•Research Trending Topics for Your Next Campaign•Predict Trends Before They Go Viral on Social•��������������������������• Test Your Content Ideas Before You Create ThemHoning Your ��������������������������������������目录01 我们都需要能获取无限创意的超能力02 社交媒体是营销人员的创意宝藏03 如何使用社交媒体来挖掘无限创意· 发现目标受众兴趣· 了解营销热门话题· 预测社交媒体热点· 开发活跃红人资源 · 测试创意传播效果04 利用融文的Linkfluence来开发创意力
IntroCreativity is the beating heart of marketing. It takes a great deal of creativity to connect with your audience in ways that will demolish their internal ad blockers and notice your brand. To excel in marketing content creation, you need a constant stream of fresh ideas to capture and hold people’s attention; a feat that sounds like the work of a marketing superhero.The truth is, we all get burned out. Even the most creative professionals can see the idea well run dry. To keep it fresh, exciting, and fruitful, you need a reliable, unending source of inspiration. Constant ideas ensure your marketing campaigns always sparkle.In this ebook, we’re exploring how social data and consumer insights can give you that power and turn you into a brand marketing superhero. Let’s go!简介创意是营销的核心。品牌需要优秀的创意营销才能吸引消费者、与受众建立联系、宣传产品与服务。想要营销内容创作方面表现出色，品牌就需要源源不断的新鲜创意来抓住人们的眼球、占领消费者心智。实际工作中，营销人员常常为创意冥思苦想、绞尽脑汁。但即便是最有创造力的营销天才也会有思维枯竭的时候。我们需要一个真实有效、取之不尽的灵感来源，让营销内容新鲜、有趣、有效。我们将探索社交媒体数据和消费者洞察如何帮助营销人员了解发现目标受众兴趣、了解营销热门话题、预测社交媒体热点、开发活跃红人资源、测试创意传播效果。
Page 4����������WE ALL NEEDA CREATIVITY SUPERHERO01Creativity seems to come so naturally to marketers. They’re pros at coming up with ideas that connect a brand and its products and services to its audience. They recognize good marketing when they see it from other brands. Plus, they see the impact of their creativity via metrics and KPIs. Marketers know when they’ve struck gold on an idea simply by watching how their audience receives it. But creativity isn’t always easy to sustain. Even when you’re close to a brand or product (as is the case with marketers), there may be moments where you’re at a loss as to how to highlight the brand in new and unique ways. You may feel like you’ve seen and done it all. Or maybe your audience shifts and you’re not sure how to connect to new personas. There’s the other side of the coin to co...
