1A-2023年一汽-大众华北区无限星空音乐节体验营及口碑激励A-2023 FAW-Volkswagen RSD2 Infinite Star Music Festival Experience camp and wordmouse incentive部门 DivisionRSD2版本号 Version01更新日期 Date2023-03
活动背景&目的 Activity background & PurposeID.7是一汽-大众年度最重磅的全新产品，将于四月份上海车展首发亮相，车型热度正盛，需借势扩散ID.7 is the most important new product of FAW-Volkswagen in the year. It will be launched at the Shanghai Auto Show in April2023年度北京新能源指标增加至7W，作为新能源车型主战场，销售压力较大，需抓紧窗口期抢占用户In 2023, Beijing's new energy index increased to 7W. Beijing, as the main battlefield of new energy models, has great sales pressure and needs to seize users within the windowID.7定位青年群体，对潮流具有⾼敏感度，高收⼊⼈群居多，针对客户群体喜欢的生活方式，开展营销活动ID.7 aims at the youth group, is highly sensitive to the trend, and the high-income group is mostly, and carries out marketing activities for the lifestyle favored by the customer group北京作为ID.产品销售重点城市，华北区将为ID.7上市打造热点营销事件，吸引市场关注度As a key sales city of ID. products, Beijing in North China will create hot marketing events for the launch of ID.7 to at
