Version 1.0Brand guidelinesPlease keep your hands within the document at all time as we guide you through the basic elements of our identity system and explain how we use them to build our brand. Understanding and adhering to these guidelines will be essential for maintaining a consistent, unforgettable and meaningful experience of Discord.Discord brand guidelinesWelcome to a little place we like to call The Discord Brand Guidelines.Index01INtroductionWhat is Discord?MissionVisionPositioningTone of VoiceMessaging Variations5789101202LogO, symbol, Wordmark & taglineThe LogoLogo Clear SpaceThe Icon: ClydeClyde ExpressionsWordmarkPlacementUsage1415161718192303Brand ColorsDiscord BlurpleBrand Color PaletteApplying ColorsColor PairingsColor SchemesUser Interface ColorsUsage2728293032353604TypographyTypefacesTypestylesLine HeightsText LockupsStyling User QuotesPlacementUsage3D Type414243464849505205Brand in useBrand LinesCommunity LinesUser Quotes Chat DialogAudio DialogEnd CardsStationery5458616465676901IntroductionDiscord 5WHAT IS DISCORD?01 INTRODUCTION / WHAT IS DISCORDLife? AN Escape?Home?Sandwich?A place to hang out?A place to be yourself?Friendship? A Community?THE OPPOSITEOF CONCORD?Discord is a million things. And that’s okay!Just like our users, we cannot be put in a box. Discord is what you bring to it. It’s like a potluck, online, but not a meal. And you share it with friends, but also some friends of friends you just met, and you’re like “she’s cool”.Everything? Discord 6IMAGINE A PLACEIMAGINE A PLACE01 INTRODUCTION / WHAT IS DISCORDIn a world of polarization, curation, and loneliness, we believe in the value of genuine human connection. Our ambition is to make Discord a truly human place: Inclusive, generous and open.02 BRAND DESIGN PRINCIPLESA brand design system directly inspired by the product.We’ve extracted the shapes from the product in order to set guidance for how we visually create our communications.Users can visually be articulated as a community when they are presented in a group of profle pictures (circles). We also want to make sure to take cues from platform to show the state of the user in focus.Bringing to life the vast diversity of communities on Discord.The users are behind the content.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed elementum diam malesuada sed feugiat sit id magna. Congue laoreet aenean eleifend odio laoreet commodo. Et sem amet rhoncus nam adipiscing tristique. Cras vulputate enim id elementum sed vel.Discord 7Create space for everyone to find belonging.01 INTRODUCTION / Mission02 BRAND DESIGN PRINCIPLESA brand design system directly inspired by the product.We’ve extracted the shapes from the product in order to set guidance for how we visually create our communications.Users can visually be articulated as a community when they are presented in a group of profle pictures (circles). We also want to make sure to...
