Honda Brand GuidelinesAUTOMOTIVE ADVERTISING, U.S. MARKET2021 UPDATE2Honda Brand Guidelines Automotive Advertising, U.S. MarketTable of ContentsThe Honda Brand Guidelines have been established for the sole purpose of maintaining a united, recognizable, and consistent U.S. brand market image for North American Autos and advertising materials. For us to be successful, we request that all persons, vendors, or entities respect the information and specifications identified in this guide. If you are in need of brand assets, please search the Honda AdBuilder site.Deviation from the brand standards may be acceptable or, at times, necessary, only with written approval from the AHM Brand Dept. These rules and guidelines may be expressly changed or modified for creative purposes by AHM or RPA for and in the best interest of American Honda Motor Co., Inc., at any time.If you have questions regarding brand assets, AdBuilder, correct or incorrect usage, please contact Honda National Advertising and copy AHM IP Unit, Merchandise Licensing and Brand Department – brand@ahm.honda.com.Honda Model Badge GuidelinesModel Badge Isolation 37Use and Application 38 - 43Model Badge Art and Color 44 - 45Brand Examples 46 - 48Supplemental TrailSport Logo and Model Badge GuidelinesLogo Isolation 50Logo and Color 51Use and Application 52 - 53Honda Certified Pre-Owned GuidelinesLogo Isolation and Color 74Logo and Color 75Use and Application 76Honda Sensing® Guidelines Logo Isolation 55Logo and Color 56Use and Application 57Brand Examples 58 - 63Safety for Everyone™ GuidelinesLogo Isolation 65Logo and Color 66 - 67Brand Example 68Honda Financial Services GuidelinesLogo and Color 78 - 79Use and Application 80Honda Logo GuidelinesIconic Elements of the Honda Brand 04Logo Isolation and Color 05Logo and Color 06Brand Examples 07Typography 08 - 11Rounded Corners 12 - 14Use and Application 15 - 20Standardized Margin 21 - 31 and Radius Corner GuideDigital Display CTA Guide 32 - 35Honda Genuine Parts + Service GuidelinesLogo Isolation and Color 70Logo and Color 71Use and Application 72Overview3Honda Logo Guidelines4Honda Brand Guidelines Automotive Advertising, U.S. MarketTogether, these elements form a simple, flexible and versatile system that’s easily recognizable and reflects the Honda Brand. Please include the following in Honda Branded communications:Honda Logo The logo is our instantly recognizable brand signature.Color Honda Blue, PMS 285C.Typography Avenir Next Rounded has a friendly tone, excellent readability and is versatile across all communications. If Avenir Next Rounded is not available, please use Avenir Next or Avenir.Rounded Corners A rounded-corner treatment adds a clean, finished look to the visual style.Mnemonic Adds a memorable auditory cue to digital and media opportunities.Iconic Elements of the Honda Brand5Honda Brand Guidelines Automotive Advertising, U.S. MarketCorrect Usa...
