1HP Visual Identity 2022LogoLogoLogo appearance and colorLogo placement and clear spaceLogo sizePartner logos2HP Visual Identity 20221. Logo appearance and color1. Logo appearance and color3HP Visual Identity 20221. Logo appearance and colorHP appearance and colorHP round logo: • Our primary logo—used for all marketing materials, and internal and external communications.HP progressive mark: • Limited to premium products only. Not for use on marketing materials, ads, corporate communications, packaging, etc.HP logo colors• Black • White• HP Corporate blueHP logo color rules• Black and white.• Logo color must match type color (black or white). • Logo color must contrast well with its background.• Never fill with textures, patterns, or effects.HP corporate blue:• This color is used for corporate communications only.• We are almost entirely moving away from using HP Corporate blue for branding.• We are relegating HP Corporate blue to existing signage, legacy items, and corporate internal communications.• HP Corporate blue is never used on marketing materials such as ads, social media, banners, etc. Marketing and advertising Corporate communications onlyPremium products onlyBlack logo (must match text color)HP Corporate blue logoNever use on marketing materials.Never use on marketing materials.Progressive markWhite logo (must match text color)4HP Visual Identity 20221. Logo appearance and color4. Don’t mix type and logo colors. 5. Don’t place logo where there is no contrast.6. No effects.Logo appearance and color: don’tAppearance1. Don’t use progressive mark for marketing.2. Don’t use the HP Corporate blue mark for marketing.3. Don’t apply color to logos.4. Don’t mix type color and logo color. Logo color and type color should always match.5. Don’t place the logo where it has no contrast.6. Don’t apply effects to the logo (for contrast or any other reason).1. No Progressive mark.2. Don’t use the HP Corporate blue for marketing.3. No colors other than black or white.5HP Visual Identity 20221. Logo appearance and color1. Round mark only.4. Type and logo are the same color.5. Logo has contrast with background.6. Logo is clean (no effects).2. Logo matches text color (black or white).3. White logo is used.Logo appearance and color: doAppearance1. Use round mark.2. Logo is black or white (matching text).3. Logo is black or white (matching text).4. Logo matches text “color” (black or white).5. Logo has contrast with background.6. Logo is clean (no effects).Note: The “correct” layouts on this page are intentionally the same—just isolating and correcting the “don’t” logo usage from the previous page.6HP Visual Identity 20222. Logo placement and clear space2. Logo placement and clear space7HP Visual Identity 20222. Logo placement and clear spaceLogo placement and clear space overviewPlacement principles• The logo is the punctuation point ...
