CORPORATE DESIGN MANUAL 2014fOR AUTHORISED DEALERSINDExThE bRANDThE bASICSDEALER bUSINESS MATERIALSCOMMUNICATIONS MATERIALSSPATIAL COMMUNICATIONhUSqvARNA CORPORATE DESIGN | pAgE 2THE bRAnD 3 fOREwORD 4 HISTORy 6 bRAnD pOSITIOnIng 8THE bASIcS 9 LOgOS 10 EmbLEm 11 LOgO USE 12 SIZE AnD pOSITIOn 14 SUbLOgOS 18 cOLOURS 20 cLAIm 22 TypOgRApHy 24 ImAgERy 29 cOLOURgRADIng 30 pRODUcT pHOTOS 31DEALER bUSInESS mATERIALS 32 bUSInESS cARDS 33 STATIOnERy 34 EnvELOpES 35 E-mAIL SIgnATURE 36 fLyER A5 37 DEALER ADvERTISmEnTS 38 DEALER vEHIcLES 40cOmmUnIcATIOnS mATERIALS 41 ADvERTISEmEnT 42 wEbSITE 45 SpATIAL cOmmUnIcATIOn 46 OUTDOOR mATERIALS 47 SHOp SySTEm 49INDExTHE bRAnDINDExThE bRANDThE bASICSDEALER bUSINESS MATERIALSCOMMUNICATIONS MATERIALSSPATIAL COMMUNICATIONhUSqvARNA CORPORATE DESIGN | pAgE 4THE bRAnDfOREwORDA CELEbRATED PAST AND fAbULOUS PROSPECTS fOR ThE fUTURE.Husqvarna is a brand that has experienced golden times. The Swedish motorcycle maker is renowned for countless world championship titles, impressive victories and revolutionary motorcycles. Our goal is to pick up where these golden times left off. we intend to uphold the virtues of the past, because this brand’s future lies in its history.Husqvarna began developing motorcycles in 1903. The company’s eventful history was marked by climax-es and setbacks. One of those decisive events was the separation from Husaberg in 1988. but what belongs together came together again in 2013. Husqvarna and Husaberg reunited. These pioneers of motocross are setting out to overtake the competition.A consistent brand presence is the key to success for Husqvarna. This cD manual is one of the prereq-uisites for assuring a harmonious market presence. by establishing uniform guidelines and values, we can achieve our goals for the future. Husqvarna will excel once again and reconnect with the victories and glory days of its past.Stefan Pierer, Board of DirectorsINDExThE bRANDThE bASICSDEALER bUSINESS MATERIALSCOMMUNICATIONS MATERIALSSPATIAL COMMUNICATIONhUSqvARNA CORPORATE DESIGN | pAgE 5THE fAcE Of A bRAnDwhy IS A CORPORATE DESIGN REqUIRED / hOw DO I USE IT?why IS ThERE A CORPORATE DESIGN?Husqvarna has an eventful past. This can be seen in all the products that have changed so dramatically over the years. And not only when it comes to motorcycle design, any other branded materials are affected as well. from the brand colours, to typography, wording and all the communications.To bestow the Husqvarna brand with a new “face” and al-low customers to identify themselves with the brand again, it is extremely important to adhere to the few, but funda-mental, rules described in this cD manual. hOw DO I USE ThIS MANUAL?This manual confines itself to the essential elements concerned with the subject of appearance.guidelines for logo sizes and their placement on business equipment, in advertisements, posters, brochures and digital comm...
