VISUAL IDENTITY GUIDELINES :: 1CORPORATE COMMUNICATIONS905-527-5092 EXT.2301ADDRESS20 EDUCATION COURT P.O. BOX 2558 HAMILTON, ON L8N 3L1WEBWWW.HWDSB.ON.CAMY.HWDSB.ON.CAVISUAL IDENTITYMANUALTOOLS TO HELP YOU USE OUR VISUAL IDENTITY EFFECTIVELY.REVISED: AUGUST 26, 20162 :: HWDSB BRANDING“A brand is worthless if it doesn’t connect with the right audiences in a relevant way” VISUAL IDENTITY GUIDELINES :: 3WELCOMEFrom the boardroom to the classroom, brand articulation is critical. Employees and students should be able to sum up the organization in the same key words. The brand message should come through clearly and consistently, building trusted relationships for everyone’s benefit.Updating HWDSB’s identity strengthens and supports our staff and stakeholders by enhancing the way we communicate. The Board’s Corporate Communications Department is providing online templates for administrative and school staff. This will aid clear messaging while helping HWDSB communicate its work more efficiently. For ease of use, all files and documents found in this guide can be downloaded at:my.hwdsb.on.ca Go to Corporate Communications under Areas A-E Direct Link to the Visual Identity Files4 :: HWDSB BRANDINGCONTENTSVISUAL IDENTITY GUIDELINES :: 501LOGO & TAGLINE02TYPOGRAPHYPAGE 10 - 11PAGE 12 - 13PAGE 6 - 903COLOURPAGE 20 - 21PAGE 22 - 23PAGE 14 - 1904BRANDED ASSETS05ACCESSIBILITY06POLICY6 :: HWDSB BRANDING1.1 INTRODUCTIONHamilton-Wentworth District School Board uses two versions of our logo. The primary logo consists of the letters of HWDSB in our board font - Legacy Sans Ultra. The secondary logo’s rectangular blue box symbolizes the geographic region encompassed by HWDSB. The “W” shape symbolizes a lower case “h” and “w” for Hamilton-Wentworth, while the ovals above graphically indicate the students. These images rest upon the image of a book to symbolize learning.LOGO USAGE OVERVIEWIn all new productions and related marketing materials, use the HWDSB logo correctly as outlines in these guidelines. Organizations use logos, colours and messaging to identify themselves and to build brand recognition with an audience. A consistent visual identity demonstrates our unity and builds trust and loyalty. This is why HWDSB strives to make its brochures, posters, newsletters, websites, merchandise and displays easy to identify and of the highest quality. Effective communication with stakeholders develops trust in our logo, our brand and, therefore, our abilities.LOGO & TAGLINE VISUAL IDENTITY GUIDELINES :: 71.2 LOGOThe HWDSB wordmark shown here is the primary logo for Hamilton-Wentworth District School Board. Alternate versions include: PMS 288c, reversed to-white on PMS 288c, reversed-to-white on black, 100 percent black and 40 percent black. No other color combinations are allowed. This wordmark must stand alone. It should be used as a singular graphic element. It should no...
