The LEGO® E-tailer Rulebook for Digital PresenceVersion 8 | January 2016 | Confidential information | ©2016 The LEGO Group | All rights reserved | | Confidential information | ©2016 The LEGO Group | All rights reserved | 2 THE LEGO® BRAND IS A STRONG BRANDThe LEGO® brand is one of the most well-known and admired brands in the world. This is a result of the products we create, the way we interact with the world around us, and, not least, how we choose to present ourselves when we communicate our brand. WHAT CAN I DO?As a partner of the LEGO Group, it is important that you play your part in ensuring that the LEGO brand continues to appear as one single brand, with a strong and consistent visual identity.This E-tailer Guide gives you a quick overview of the trademark rules and how to build a well functioning website that respects the LEGO brand. As described in the Terms & Conditions document it is mandatory that these guidelines are followed in order to use LEGO content on your website or promotional space. Moreover, you must ensure that your website is in general compliance with all laws and regulations applicable to your business, including, without limitation, laws and regulations concerning marketing and data privacy matters. The foregoing applies both for those parts of your website which use LEGO content as well as your site in general.FOR FURTHER INFORMATION PLEASE CONTACT:Your local LEGO organization or account manager.LINK FOR THE LEGO ASSET PORTAL (LAP):https://lap.corp.lego.comGUIDELINES AVAILABLEThese guidelines can be downloaded from LAP:Overview of current and active product line logos"LEGO PRODUCT LINE OVERVIEW"Overview of corporate colours and brick colours:"LEGO COLOUR GUIDE.PDF"Overview of how to depict conflicts on the website using LEGO elements:"THE LEGO BRAND GUIDELINES ON THE USE OF CONFLICT & WEAPONS.PDF"The LEGO E-tailers Rulebook for web design:"THE LEGO E-TAILER RULEBOOK FOR DIGITAL PRESENCE.PDF"INTROXXXxxxLEGO® toys with free delivery The best prices on LEGO toys, merchandise and clothes.LegoE-tailer.com9.856 people likes LegoE-tailer.comBring out the kid in you with oversized LEGO® containers perfect for the home! At E-tailer.com now!E-tailer logo1:2Shop By Theme LEGO® Bricks and More LEGO® City LEGO® Creator LEGO® DUPLO® LEGO® Friends LEGO® Games LEGO® Star WarsTM LEGO® showcase LEGO® CityToys: LEGO1 2 3 4 5 6searchFindView Cart2E-tailer logoShop by Category1 2 37289 LEGO® CityPrisoner Transport € 19.99Age 5-12See all LEGO City toysE-tailer logoConstruction toyBoard gamesComputer gamesNEWS TV Computer Radio Kids Culture About us Contact Adress DeliveryBuy your LEGO® products here! | Confidential information | ©2016 The LEGO Group | All rights reserved | 3 The following rules cover all types of marketing on, but not limited to, websites, banners, social media or any other promotional space.CA...
