LENOVO WW VISUAL IDENTITY GUIDELINESLENOVO WW VISUAL IDENTITY GUIDELINESV1.801.2016CONTENTS3 OVERVIEW4 Guideline Intent5 Brand Strategy9 LOGOS10 Lenovo Logo10 Logo Rotation 11 Logo Shape12 Clear Space12 Minimum Size13 Incorrect Use14 Colored Logos15 Image Logos16 Animated Logos17 Chinese Lenovo Logo17 Chinese Logo Colors18 PROGRAM IDENTITIES19 Partner Lockups20 Lenovo Companies21 Programs & Events22 Lenovo Business Partner Program23 BRAND COLORS24 Color Palette25 DESIGN ELEMENTS26 Brand Patterns27 Lenovo Icons28 Halo Product Photography29 TYPOGRAPHY30 Typefaces31 STATIONERY32 Letterhead32 Envelopes33 Business Cards34 Email Signature35 APPLICATIONS36 Presentation Template37 Lenovo.com38 Social Media39 Product40 Packaging41 Events42 Marketing Communications43 Merchandise46 Real Estate47 Employee Badge48 Screensavers49 Wallpapers50 APPENDIX51 Trademarks52 File Naming & Formats53 Document Version ControlCONTENTSGUIDELINES OVERVIEWOVERVIEWLenovo WW Visual Identity Guidelines v1.8 January 2016 4The new visual identity laid out in this document replaces For Those Who Do as the guiding element for our brand. This is exactly the right move for our times. Disruptive brands today don’t rely on taglines. They rely on an energy and attitude. Our goal is to harness the energy and attitude inside Lenovo to ensure we are not only a leader in technology, but also one of the leading brands in the world.Related ContentStay tuned for additional guidelines in specialized areas such as real estate, retail and merchandise, so please check back frequently. The Lenovo Brand World guidance has been created with these WW Visual Identity Guidelines, but extends into much more depth and examples as they relate to Marketing Communications and beyond. All of these, plus logos and more are available online via Lenovo Central in Branding Resources. If an external partner requires these assets, you can either download and send, or have them sign up for access to the Lenovo Vault. Global Brand & Design TeamFurther assistance on design and identity, including approvals, is available from the Global Brand & Design team. We are pleased to present the first critical step in establishing the new visual identity for Lenovo. Below you will find a brief introduction to the new identity, and in the following pages you will find additional usage guidance and links to key resource files. It is important to note that, like our brand and the world it lives in, this guidance will expand, evolve and change over time. This document is simply the starting line. We will continue to update it over time, so please always come to this site to ensure you have the most up to date version.This new identity comes at a critical time for Lenovo. The world has changed significantly over the past five years and as a global leader we need to stay ahead of this evolution. To do this, we need a visual ident...
