LGElectronicsBrandcommunicationguidelinesLet’sgolgelectronicshousestyleelements2FosteringpremiumbrandsAsLGElectronicsstepsfartherontotheglobalstage,weareconfrontedwitheverintensifyingcompetition.Nowmorethanever,brandsareessentialcorporateassetsandareattheheartofsuccessfulbusinessmanagement.Therefore,itisessentialthatourbrandissetapartfromothersonthemarket,andwecanaccomplishthisbyendowingourproductswiththeuniquecharacteristicsthatourtargetusersareseeking.Withthisinmind,wearecurrentlypositioningourselvestobecomeoneofthetopthreeglobalelectronicscompanies.Butourultimategoalistobecometheleaderofourindustry,andaspartofourstrategytoachievethisdistinction,wemustcontinuouslyfosterandadvancetheLGElectronicsbrand.Togiveourbrandeveryadvantagewithinsuchacompetitivearena,wemustfirstestablishanidentitythatisuniqueandcompellingtoourcustomers.Afterconductingextensiveresearch,wedevelopedanewvisualidentitythatisdestinedtodistinguishusfromourcompetitors.Thefollowingpagesdetailthecoreelementsofthisbrandidentityandwillhelpensureitsconsistentandeffectiveapplication.Andasourcorporatecommunicationsadoptournewpersona,wewillestablishanewglobalidentitythatisdistinct,exclusive,andinstantlyrecognizable.Asweimplementthisnewvisualidentitysystem,IasktheexecutivesandemployeesofLGElectronicsanditssubsidiariestostrivetomakeourcompanylovedbycustomersworldwideandintheprocessmakeusthenumberoneconsumerelectronicscompanyintheworld. S.S.Kim c.e.o.&Vice-Chairman LGElectronicslgelectronicshousestyleelements3GoodcontentsBrandplatform ..............4Brandpersonality .............5LGlogostandards .............6Brand&housestyleelements ...... 10Life’sGoodsignature........... 13Specialusehorizontalsignature ..... 19Color ................... 20Typefaces ................. 21Curvetypography............. 22Photography................ 24Colorbars ................. 28Singlebar ............... 29Dualbars ............... 30Fullframe ............... 31Framemisuse ............. 32Advertising&print ............ 33Singlepageads .............. 35Doublepageads ............. 43Brochurecovers .............. 51Brochureinsidespreads ......... 57Pamphletcovers.............. 59Pamphletinsidespreads ......... 61Packaging ................. 63Smallproductbox............. 65Largeproductbox............. 68Largeappliancecarton .......... 71Shops&environments .......... 72Websites ................. 87Specialusageapplications ........ 93Benchesandposters ........... 95Billboards ................. 96Neonsigns ............... 102A-Boards ................ 106Verticalbanners ............. 108Mediabackdrop............. 114Commercialendframe.......... 116Businesscard .............. 117Appendix:filenaming ........... 119lgelectronicshousestyleelements4Brandidentity(orBrandprint)DelightfullySmartPositioningForpeoplewhoareinspiredbythelatestdigitaltechnologies,advanceddesigns,styling,andin-novativeproductfunction…LGisthebrandthatisdelightfullysmart.LG’sproductsenhanceyourlife(andyourlifestyle)withtheirintelligentfeatures,intuitivefunctionality,andexceptionalperformance.ChoosingLGisaformofself-expressionandself-satisfaction.You’llyoutakeprideinowningtheamazingandtakecomfortinknowingyoumadeasmart,moreinformeddecision.Byestablishinganinstantlyrecognizableidentityandlookandfeel,thosewho...
