BrandGuidelinesJUNE 2020tMETROWe are champions of the self-made. Those who get after it and get it done without hesitation.They’re focused. They’re able. And they’re incredibly savvy.Inspired by their hustle, we do all we can to help them hustle harder. When they grind, we’re there. With the same focus, determination, and swag as them. Because when they succeed, we succeed. Logo & TaglinePrimarySecondaryVariationsLegibilityPrimary Clear SpaceHorizontal Clear SpaceMisusesAlignmentRule Your DayLockups – PartnershipsColorColor PaletteColor ProportionsTypographyTypefaceColor HierarchyType HierarchySuitable ColorwaysMagnetThe IdeaVersionsCorrect UsageThings to AvoidMasking and LayeringStacking and PlacementMagnets in MotionCall to ActionUses and ShapePhotographyToneCustomer PortraitsPhoto SelectionThings to AvoidRULE YOUR DAYRYD Campaign: ManifestoRYD Campaign: The ThroneContactCONTENT45678910111213151617181920212223242526272829303132333435363738394041433LOGO & TAGLINEThe Metro logo is made up of the Metro brand name supported with the signature “by T-Mobile.”The Comma symbol links the two together by emerging from behind the “m.”Vertical Logo ((PREFERRED)This is our primary logo. Our logo must be visible on every communication we create. The White and Magenta logo on Metro Purple is the preferred colorway.USE OF ® Metro is a registered trademark, so always include the superscript ® symbol immediately after Metro in the logo. When used in copy, however, the superscript ® symbol should be used on the first or most prominent use of Metro (for example, “Introducing Metro® by T-Mobile”).Please always use supplied artwork and do not alter in any way. The T-Mobile signature, including the T-Mobile logo, the digits design and the color magenta, may only be used as a signature in the Metro logo. Do not use a superscript ® or ™ on the T-Mobile logo. Do not adjust the size or spacing of the T-Mobile logo with respect to the Metro logo. Do not use any of these elements - in particular, the color magenta - in any creative.WHITE AND MAGENTA LOGOON METRO PURPLEPRIMARY VERTICAL LOGO COLORWAYLOGOSMETRO PURPLE AND MAGENTA LOGOON WHITE5LOGOSHorizontal VariationOur logo has a secondary horizontal variation that should be used in limited situations and created for specific needs such as retail signature and extreme horizontal layouts.This variation does not utilize the Comma.USE OF ® SYMBOLSMetro is a registered trademark, so always include the superscript ® symbol immediately after Metro in the logo. When used in copy, however, the superscript ® symbol should be used on the first or most prominent use of Metro (for example, “Introducing Metro® by T-Mobile”).Please always use supplied artwork and do not alter in any way.The T-Mobile signature, including the T-Mobile logo, the digits design and the color magenta, may only be used as a signature in the Metro logo. Do...
