PayPal | Corporate master brand guidelines | August 2013 | Copyright © 2013 PayPal Inc. All rights reserved.Corporate master brand guidelinesAugust 2013At PayPal our goal is to be an everyday essential brand for our customers, our employees and shareholders. In order to achieve this and continue to build a successful and enduring company we must have the right tools and resources at our fingertips and the ability to present ourselves in a unified way that will resonate with our customers across our regions and their many different cultures. These guidelines have been developed so that you can become familiar with and use our identity with consistency, accuracy, confidence and purpose – one brand, one voice.The following pages clearly outline the core elements of the identity so that we can deliver at every opportunity on our brand promise: to make it simpler to get more of what you want from your money.Welcome to the PayPal BrandPayPal | Corporate master brand guidelines | August 2013 | Copyright © 2013 PayPal Inc. All rights reserved.ContentSPayPal guidelines libraryTypeCorporate master brand guidelinesThis is your definitive guide to the core assets that make up our brand, including our brand promise, visual and verbal identity.These guidelines will help inform how the PayPal brand is leveraged and used properly when partnering with another brand.These guidelines explain how we name, trademark, organize, and communicate our offerings to ensure simple customer comprehension.These guidelines are designed to help merchants implement PayPal assets. These guidelines focus on the application of the PayPal brand identity to buildings and work environments.Cobranding guidelinesNaming and brandarchitecture guidelinesMerchant guidelinesWorkplace guidelinesTypeDescriptionPayPal | Corporate master brand guidelines | August 2013 | Copyright © 2013 PayPal Inc. All rights reserved.ContentSBranded assetsCheckout buttons 24Log In with PayPal button 25 Acceptance mark 26Acceptance mark modules 27 Badges 28Acceptance marks and badges in use 29Point-of-sale collateral 30Point-of-sale examples 31Endorsed brand marks 32Business cards 33Letterhead 34 Email signatures 35IntroductionBrand promise and pillars 1Brand personality 2Brand voice 3Core brand elements cheat sheet 4Logo assetsLogo 6Logo guidelines and clear space 7Logo don’ts 8Twin bands 9Twin bands in use 10Pipeline lockups (PayPal entities) 11PayPal product lockups 12PayPal stacked lockups 13Shortcut graphic (double P) 14Double P in use 15Visual assetsPhotography 17Color palette 18Typeface 19Typeface in use 20 Mnemonic animation 21Additional visual assets 22Contents Branded give-aways 36The brand is in our hands 37AppendixBrand checklist 39Glossary 40PayPal | Corporate master brand guidelines | August 2013 | Copyright © 2013 PayPal Inc. All rights reserved.PayPal | Corporate master brand guidelines | August 2013 | Copyrig...
