How welook.This is a guide to the basic elements that make up Skype. Have a read, it will help you get to know us a little better.Our logoOur typefaceOur coloursOur straplineCloudsIllustrationsRainbowsPutting clouds and rainbows togetherPhotographyPhotography usagePutting it all togetherHow it can all go wrongSkype ProTo our partnersA final thought0408121418224448507476788892930Our logo is a very valuable asset. We must treat it nicely. Never abuse our logo, it doesn’t have arms so it can’t fight back (our lawyers however, are another story).01 Print logoThis logo is to be used for all printed collateral including all printed publications, advertising, billboards, posters, flyers and product packaging.02 Screen logoThis is our logo to be used for all screen work, including websites, banners and presentations. Please make sure you are using the latest version as we have made it 17% nicer than the earlier version.Both these logos are available in a negative version.50332_A1_SKYPE_Look_230x280.indd4 423/5/07 13:12:1805010206We’re not a rules and regulations kind of company, nonetheless here are some examples of what we think is cool and what should be punishable by a red-hot poker to the buttocks.Do’s and don’ts. You wouldn’t wear one blue and one orange sock. Take a moment to think about how you apply the Skype logo.01 Space around the logoAlways leave the logo some space to breathe. Use white or neutral backgrounds.02 If the unavoidable happens…If it’s unavoidable to sit the Skype logo on a colour (we prefer Skype blue) or a photo, use the negative logo.03 Red alert!Do not sit the logo on yucky colours.0 Not coolDo not use the negative logo on backgrounds that are too light or cluttered.05 Not rightDo not rotate the logo.06 Not outstandingDo not add embellishments like drop-shadows, embossings etc. to the logo.070200301050608ChaletbookThe Chaletbook type family is our corporate font. Not that any of us wear suits too often. Chaletbook is a nice, simple font, good for anything from headlines to text. Use Chaletbook wherever possible.Our typeface. Print. ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz(.,:;?!£$&@*) 0123456789Aa09ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz(.,:;?!£$&@*) 0123456789AaChaletbook BoldChaletbook also comes in bold. It’s called Chaletbook Bold.You will need to adjust the kerning a bit.The larger Chaletbook gets, the more tightlyit needs to be kerned.50332_A1_SKYPE_Look_230x280.indd9 923/5/07 13:12:5810Our typeface. Online.PCArial BoldHeadlines (20 – 30px)HEX #000000TahomaBody copy (12px)HEX #666666ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz(.,:;?!£$&@*) 0123456789AaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz(.,:;?!£$&@*) 0123456789Aa50332_A1_SKYPE_Look_230x280.indd10 1023/5/07 13:14:3811MacHelvetica BoldHeadlines (20 – 30px)HEX #000000Lucida GrandeBody copy (12px)HEX #666666ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz(.,:;?!£$...
