WE PROUDLY SERVE STARBUCKS ™ LOGO GUIDELINESREVISED 11/26/2014 © 2014 Starbucks Coffee Company. All rights reserved. Confidential—for internal use only. SJB14-34174 3 Introduction 4 Overview 5 Colors 6 Technical Requirements 7 Branding Relationships 8 Asset Links 9 Applying the Guidelines 10 Unauthorized Logo Use 11 Approval ProcessC O N T E N T S2© 2014 Starbucks Coffee Company. All rights reserved. Confidential—for internal use only. Last revised 11/26/14. SJB14-34174W E P R O U D L Y S E R V E S T A R B U C K S ™ L O G O G U I D E L I N E SWe are pleased that you have chosen to serve Starbucks® coffee or beverages to your customers, and delighted that you wish to use your time and resources to promote our coffee. To help you, Starbucks Coffee Company has created the Customizable Marketing Toolkit templates available on the We Proudly Serve Foodservice website.This is to ensure you’re getting the full advantage of your association with Starbucks Coffee Company, as well as help you avoid any incorrect and/or inappropriate usage of the We Proudly Serve Starbucks™ logo and brand identity. For further details, please see the Approval Process on page 11. Note also that the Starbucks Siren logo may never be used independent of the “We Proudly Serve” text.THE WE PROUDLY SERVE (WPS) STARBUCKS™ LOGO AND WHAT IT REPRESENTSThe Starbucks brand is one of the most recognized and admired in the world. We believe our people and our products form the foundation of our marketing strategy. The uncompromising quality of our products and our focus on making a genuine, personal connection with our customers have enabled us to create uplifting experiences that currently define and differentiate us. And this has enabled us to inspire moments of connection that create a brighter outlook for ourselves and our world. That is the brand promise of Starbucks and the heritage entrusted to those who market the brand.Note: Whether you customize a template or design your own art, remember that Starbucks must review and explicitly approve all artwork prior to production. Please email all artwork submissions to fsmarketing@starbucks.com orfsmarketingcanada@starbucks.com.Introduction© 2014 Starbucks Coffee Company. All rights reserved. Confidential—for internal use only. Last revised 11/26/14. SJB14-341743W E P R O U D L Y S E R V E S T A R B U C K S ™ L O G O G U I D E L I N E SWE PROUDLY SERVEOverviewThe primary WPS logo is composed of the Siren symbol and the phrase “We Proudly Serve.”The WPS wordmark is composed of the phrase “We Proudly Serve” locked up with the Starbucks wordmark. It always appears vertically reading upward.See page 8 for all logo variations, including Canada dual-language versions.WPS WORDMARKPRIMARY WPS LOGOL E G A L M A R K S O N T H E W P S S TA R B U C K S L O G O D I F F ...
