Brand Identity Guide 20221BRAND IDENTITY GUIDE 2022Brand Identity GuideTHANK YOU FOR REVIEWING THIS IMPORTANT DOCUMENT.Used properly, the guidelines found within it will help maintain graphic and message continuity, protect our logo assets, and help us build powerful, relevant messaging across a broad array of media.WHY IS THIS NECESSARY?Proprietary logos, approved typefaces, the visuals we choose and the words we use — every part of our brand is an important part of our whole brand. That’s why it’s extremely important that we use each very carefully. Following the guidelines and rules in this style guide will help us speak with a single, infl uential voice to generate bold, engaging communications, build strong bonds with our audiences, and protect our brand for years to come.NEED APPROVED FONTS, LOGOS, GRAPHIC ELEMENTS, OR ADDITIONAL INFORMATION?Contact: Chelsea GriderSenior Visual Designer | Switcher StudioTelephone: 502-418-5138 | Email: chelsea@switcherstudio.comIn this GuideINTRODUCTION6 SWITCHER’S STORY8 BRAND VOICE9 BRAND POSITIONINGLOGO11 PRIMARY LOGOTYPES11 ALTERNATIVE LOCKUPS12 BLACK AND WHITE VERSIONS13 CLEAR SPACE13 MINIMUM SIZE14 CORRECT LOGO USAGE15 INCORRECT LOGO USAGEICON SYSTEM17 ICONOGRAPHY18 ICON COLOR USAGEBRAND TYPEFACE21 PRIMARY TYPEFACE21 SECONDARY TYPEFACECOLOR USAGE23 BRAND COLOR PALETTEBRAND VISUALS26 GRAPHIC PATTERNS27 PHOTOGRAPHY28 IDENTITY29 DIGITAL MEDIACONTENT STYLE GUIDE31 GRAMMAR AND MECHANICS38 WEB ELEMENTS39 TECHNICAL CONTENT40 WORD LIST38 WEB ELEMENTS39 TECHNICAL CONTENT WORD LIST ICON COLOR USAGE18 ICON COLOR USAGE TECHNICAL CONTENTBrand Identity Guide 20226Switcher’s StoryBy 2014 — before Meerkat and Periscope and Facebook Live — Switcher co-founders Nick and Dan were all in with live video. For four years the guys had run an agency that helped businesses create and stream online video. But they’d noticed a problem: Going live — and doing it well — was prohibitively expensive for most businesses. Their clients kept losing steam when they saw how costly and tricky the video equipment could be.Nick and Dan set out to change that. Partnering with fellow co-founders Ernesto, Matt, and Gabe (a video app developer in Switzerland), they launched Switcher Studio, a mobile video-creation platform, later that year. Switcher help creators and companies produce stunning, polished live shows with the devices they already owned. It could sync up to 4 iOS devices (now 9), letting creators switch angles, edit live, and stream anywhere. Within the year, Facebook Live launched — a major milestone in bringing livestreaming to the masses — and Switcher Studio was named an offi cial Facebook Live launch partner.Switcher continues to grow. Since 2016, we’ve raised more than $1 million in investments, and in 2018, we hit $1 million in revenue. We’ve also announced new partnerships with Microsoft Stream and LinkedIn. Our origina...
