BRANDGUIDELINES2013©2013 Target Brands, Inc. The Bullseye Design, Target and Expect More. Pay Less. are registered trademarks of Target Brands, Inc. BULLSEYEDESIGNThe Bullseye Design is integrated in the identity signatures of Target Stores, as well as in many of the logos for our products and services. When using the Bullseye, Target wordmark or “Expect More. Pay Less.” you must include the following legal line: “The Bullseye Design, Target and Expect More. Pay Less. are registered trademarks of Target Brands, Inc.” The legal line may be shortened to reflect what’s shown in a particular communication. For example, if only the Bullseye is shown, it may read, “The Bullseye Design is a registered trademark of Target Brands, Inc.” The ® mark is no longer needed.Outside of the U.S., slight variations in the logos may be necessary to satisfy local laws. Email linguistic.services@target.com to ensure proper usage.REDThe Bullseye Design may appear in Target Red, black or white only. It may not be shown in any other color. Target Red is PMS 186 for spot color and 4/100/85/6 for 4-color process. The inner ring of the Bullseye is transparent. When the Bullseye is placed on another color or image, that color or image is visible through the inner ring. PANTONE® 186PANTONE® 186PANTONE® 186PANTONE® 186PANTONE® 186PANTONE® 186PANTONE® 186PANTONE® 186PANTONE® 186PANTONE® 186PANTONE® 186PANTONE® 186PANTONE® 186PANTONE® 186PANTONE® 186PANTONE® 186CONTEXTCONTEXTThe Bullseye Design is a precise, fixed image consisting of two rings of equal width, with a center circle that is twice the width of the outer ring. The inner ring is empty space that should always be the same color or pattern as the background. For example, the inner ring is white only if the surrounding background is white. The Bullseye may not be distorted or modified in any way. Cropping, overprinting, superimposing or printing behind the Bullseye is acceptable if at least one half of the Bullseye is visible.If a Bullseye is applied to items such as clothing or other objects, it may be slightly distorted, cropped or altered. The Bullseye may follow the lines of the object as long as the item (e.g., a shirt, umbrella, snowboard, etc.) is recognizable as itself, and at least one of the Bullseyes in the pattern is complete, uncropped and undistorted. In three-dimensional applications, it may not be possible or practical to have empty space between the center and outer ring. In these cases, the inner ring may be white if the outer ring and center are Target Red. Examples: round refrigerator magnets, earrings, area rugs, stages or booths.LOGO MISUSEThe Bullseye Design is synonymous with our corporate identity and is a globally recognized and registered icon. It must be used in the precise way it is registered. The Bullseye may be applied to objects, but may not...
