Brand Guidelines2Table of ContentsThis brand guide was crafted especially for you by Luveaux & Co so you can make the most of your beautiful new branding. The guide covers the meaning behind your brand identity, the specific visuals you have to work with, where to find everything, and how to best bring your brand to life. If you have questions or need anything, don't hesitate to reach out!BRAND STRATEGYFILE FORMAT GUIDEBRAND INDEX & SPECSUSAGE GUIDELINESCOLOR PALETTEBRAND TYPOGRAPHY312132023242629303233CUSTOM PATTERNSDIGITAL PRESENCECOLLATERALBEYOND BRANDINGKEEP IN TOUCHC O N TA C TD O U G & M I K AY L AD O U G @ L U V E AU X A N D C O. C O MTeakwood Landscaping3BRAND STRATEGYB R A N D T O N EModern. Relational. Luxury. Intentional. Tasteful.D I S T I N G U I S H I N G C H A R A C T E R I S T I C S• Husband and wife owned• Offers custom pool, patio, and landscaping services• Open and transparent services• Eye for impressive design• Values: Community, Reflection, Tranquility• Goals: Partner with boutique hotels and foster homes, open national & international locations in California, Tulum, Peru, and more.C R E AT I V E C O N S I D E R AT I O N S• Grid style• Line art• Avoid cliche plant logos• Inspiration: Implement a modern styled table into the branding, post-classical architecture • Color Palette: light greens, nudesF O U N D AT I O NBeth & George love the outdoor space they created for themselves. They invested so much time and effort into creating a space filled with community, reflection, and tranquility. After doing this for themselves, they realized how much they wanted to do it for others. This is when Teakwood Landscaping was established.B R A N D E S S E N C ETeakwood Landscaping partners with high-end homeowners to help them create luxury outdoor spaces. The type of outdoor spaces made for community, reflection, and tranquility. TA RG E T AU D I E N C EWealthy female high-end homeowners (35-55) that have properties in tropical areas (South Florida, California, Tulum). Unfortunately, they don’t have the time or ability to create a luxury outdoor space and they need a transparent and knowledgeable landscaping company to create the exact outdoor space they’ve been dreaming of. C O M P E T I T I O N• Torchwood Landscaping - High end landscaping company • Birchwood Landscaping - Mid to High end landscaping companyTeakwood Landscaping4BRAND STYLETeakwood Landscaping6BRAND RATIONALEThe Teakwood Landscaping brand appeals to wealthy women that have properties in tropical locations. When it comes to creating the outdoor space they’ve been dreaming of, they lack the knowledge and skill to make it happen. Teakwood Landscaping can help.The brand’s high end yet personable style reflects the luxury, and authenticty behind Teakwood Landscaping. The custom logo and graphic elements se...
