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BrandGuidelinesVisual Identity2024Jan 12 thWelcome to the Tupperware® brand guidelines.These guidelines are designed to help you bring the Tupperware® brand to life. Read on for an intro to our brand strategy, verbal and visual identity — and how to use them to make sure we’re infusing our brand into everything we put out into the world.INTRODUCTIONVISUAL IDENTITY GUIDELINES02The most important things. Our aim is to make sure that there is a common language for what the Tupperware® brand stands for and how the brand is used so that wherever, however and whenever people interact with our brand, they receive the same consistent messaging.Limited. Saying fewer things more often helps our audiences remember the key ideas that differentiate the Tupperware® brand. This focus means making trade-offs, so that we’re identifying only the most important messages. TO DEFINE what the Tupperware® brand is and what we want to be. TO PROVIDE a vision to guide us.TO SPEAK with one voice across all markets.TO RECLAIM our status as the leader in food storage, conservation and sustainability.TO INSPIRE us to think bigger.What It IsWhy We Need ItVISUAL IDENTITY GUIDELINES0301 The Tupperware® Brand 05• Our Goal 06• Brand Strategy 07• Visual Overview 0802 Verbal Identity 09• Our Messaging 11• Our Voice 12• Our Tagline 1303 The Big T Icon & Wordmark 14• Meet Your Wordmark 16• The Big T Icon 21• Misuse of Wordmark 23• Wordmark Over Images 24• The Original Badge 25• Our Tagline 26• Wordmark + Tagline Integration 27• Big T + Tagline Integration 2804 Color Palette 29• Color Library 30• Suggested Pairings 31• Pairings to Avoid 32• Tupperware Blue 33 • Tupperware Blue Colour Variations 36• Print Limitations 37• Color Variations 3805 Brand Identifiers 40• Our Container 42• Container & Different Formats 43• Container Restrictions 44• Icons and illustrations for the seasons 45• Bars and digital backgrounds 4606 Typography 50• Meet Your Type 51• Tracking, Kerning & Leading 52• Combining Typography Weights 53• Layout Variations 55• Font Treatment 5907 Photography 61• Useful Is Beautiful 63• Product Closeup + Hand 64• Product Closeup + Ingredient 65• Product Closeup + People 66• Product Closeup + Text 67• E-Commerce & Catalog 68• Multi-colored & Monochrome Products 69• Products with prints 70• Product families with different colors 71• Product families that lack colors 7208 Motion Principles 73• Wordmark in Motion 74• The Big T in Motion 75VISUAL IDENTITY GUIDELINESContentsNEWNEWNEWNEWNEWNEWNEWNEWNEWNEWNEWNEW04The Tupperware® Brand01• Our Brand Strategy• Visual OverviewVISUAL IDENTITY GUIDELINESTHE TUPPERWARE® BRANDOur GoalTransform Tupperware® to become a more consumer forward brand that inspires another 77 years of love for current and future generations. VISUAL IDENTITY GUIDELINES06THE TUPPERWARE® BRANDTupperware Exists toU...