Basic Elements GuidelinesVersion 2.0February2015Content summary1. Welcome2. Brand strategy2.1 Brand idea2.2 Brand values2.3 Slogan2.4 Summary2.5 Brand identity2.6 Basic elements3. Logotype3.1 Concept3.2 Motifs3.3 Logotype3.4 Logotype with descriptor3.5 Logotype versions3.6 Measurements3.7 Clear space3.8 Co–branding3.9 Scalability3.10 Do nots3.11 Türkiye version3.12 Monogram4. Colour4.1 Colour palette4.2 Colour specifications4.3 Logotype colours5. Photography5.1 Photographic style5.2 Photo resourcing6. Typography6.1 Corporate font6.2 Font family6.3 Default font7. Illustration7.1 Corporate7.2 Promotional7.3 Overview8. Inspirational9. Promotion Groups Visual Identity9.1 Business Card9.2 Letterhead9.3 Commercial Envelope9.4 Catalog Envelope9.5 CD Sticker and Envelope9.6 A5 Notebook9.7 Swallowtail Flag9.8 Table Flag9.9 Name Badge9.10 E-sign9.11 Powerpoint Template9.12 Website9.13 Social Media Accounts10. Promotion Groups Advertising Standards10.1 TDP Advertisements10.2 Promotion Groups Advertisements10.3 Promotion Groups Billboard & Panels11. Brands Visual Identity and Advertising Standards11.1 Brands Advertisements11.2 Brands Websites11.3 Brands Social Media AccountsTurkey DTP GuidelinesWelcomeVersion 2.021. WelcomeTurkey DTP GuidelinesWelcomeThese guidelines are for use by anyone involved with our brand Turkey – Discover the potential* and specifically those who brief, create or manage the production of communication materials.This document describes the toolkit of basic elements which make up our visual identity together with the basic principles, the do’s and don’ts and practical examples for you to follow.We hope you’ll find it helpful.Turkey DTP GuidelinesWelcomeVersion 2.04Turkey. Discover the potential, from now may be referred to as Turkey DTP or TDTP.2. Brand strategy2.1 Brand idea2.2 Brand values2.3 Slogan2.4 Summary2.5 Brand identity2.6 Basic elementsTurkey DTP Guidelines2.1 Brand idea2.2 Brand values2.3 Slogan2.4 Summary2.5 Brand identity2.6 Basic elementsBrand ideaMasters of ChangeWe become masters of change as a result of the remarkable history that our country has. Melting pot of civilizations and home to entreprenurial and cultural innovation, Turkey has created companies that thrive to change. With adaptability, empathy and a practical attitude, Turkish companies export to over 200 countries worldwide.Warm relations with customers and partners build reliable long-term relationships that hold firm in times of rapid change.Turkey DTP GuidelinesVersion 2.06Brand strategy2.1 Brand idea2.2 Brand values2.3 Slogan2.4 Summary2.5 Brand identity2.6 Basic elementsBrand valuesOur ‘Values’ complement our ‘Brand idea’ in giving a framework to our positioning. They are the commandments that help us realise what ‘Master of Change’ really means to our customers, suppliers and staff.· Long-term vision· Courage· Entrepreneurialism· AdaptabilityTurkey DTP GuidelinesVersion 2.07Brand strategy2.1 Brand idea2.2 Bran...
