August 2016Brand Identity Guidelines UL Hospitals GroupBrand Identity Guidelines v 1.1 August 20162We are a comingtogether of minds, ofexpertise, of resources,of passion andcommitment to the bestpossible care andoutcomes for ourpatients. Working together, caring for youWe are UL Hospitals GroupUL Hospitals GroupBrand Identity Guidelines v 1.1 August 20163Working as a group means we’re able to dothings differently — and better. Everything UL Hospitals Group does will be inthe spirit of collaboration, innovation,excellence and compassion.Key to this will be good, clear communication— with each other, and with our patients: we want an open dialogue; we want toremove jargon, and, most importantly wewant to back our brand ethos with thedelivery of excellent services and outcomes for our patients.This guide speaks about our values and shows how we want to carry our message through how we look and speak. Together, we can do much moreUL Hospitals GroupBrand Identity Guidelines v 1.1 August 20164IntroductionPart 1: Instructions for use of the brandmarkPart 2: Using the brand of UL Hospitals GroupPart 3: UL Hospitals Group house styleAccompanying artwork files available for download to UL HospitalsStaff on the HSE Intranethttp://hsenet.hse.ie/Hospital_Staff_Hub/ulh/branding/ or bycontacting the Communications Team at ulhgcommunications@hse.ieFor Print Use:UL Hospitals Group Logo-Strap cmyk.epsUL Hospitals Group Logo only cmyk.epsUL Hospitals Group Logo-Strap mono reverse.epsUL Hospitals Group Logo only mono reverse.epsUL Hospitals Logo-Strap Gaeilge.epsFor Electronic and Web Use:UL Hospitals Logo-Strap rgb.jpgUL Hospitals Logo only rgb.jpgUL Hospitals Logo-Strap Gaeilge.jpgUL Hospitals-Reverse Logo-Strap rgb.jpgUL Hospitals-Reverse Logo-only rgb.jpgUL Hospitals Logo-Strap rgb.pngUL Hospitals Logo only rgb.pngUL Hospitals Logo-Strap Gaeilge.pngUL Hospitals-Logo-Email SignatureFor Print Use:UL Hospitals Group Ogham Symbol ghosted.epsUL Hospitals Group Ogham lines mono.epsFor Electronic and Web Use:UL Hospitals Group Ogham Symbol ghosted.jpgUL Hospitals Group Ogham lines mono.psdContentsLogoGraphic ElementsUL Hospitals GroupBrand Identity Guidelines v 1.1 August 20165IntroductionOspidéal an AonaighNenagh HospitalOspidéal Máithreachais na hOIIscoile LimerickUniversity Maternity Hospital LimerickOspidéal na hOIIscoile LuimneachUniversity Hospital LimerickOspidéal Naomh EoinSt. John’s HospitalOspidéal na hlnseEnnis HospitalOspidéal Ortaipéideach ChromadhCroom Orthopaedic HospitalWho is UL Hospitals Group?UL Hospitals Group is one of seven hospital groups nationally andis partnered academically with the University of Limerick. ULHospitals Group is comprised of six clinical sites, UniversityHospital Limerick, University Maternity Hospital Limerick, CroomOrthopaedic Hospital, Ennis Hospital, Nenagh Hospital and St.John’s Hospital (voluntary). These hospitals provide acute care forthe population of Limerick, Clare, North...
