OUR GUIDELINESBRAND GUIDELINES2Welcome to the Umbro Brand Guidelines, a document that we hope will provide you with all the direction you need for all aspects of your work. Design information on everything from signage to shin pads is included here for you to reference and work from. This is an exciting time in Umbro’s history, as we approach our 90th anniversary and look to re-establish the brand as one of the most important names in football. To do this, we need to show a unified look and feel across every aspect of the business, in every country of the world and at every level of the game. With your help, we can ensure that wherever someone connects with Umbro, they know what they’re going to get: quality, insight, and great design all delivered with style. The heart and soul of football.THE PURPOSE OF THIS DOCUMENTThe Brand Guidelines are here to help; to organise and point you in the right direction so that you can work towards making Umbro the greatest football brand in the world. Think of it like a great football manager, directing the tactics and confidence of the team so that the players can get out there on the pitch and show off your skills. Only, instead of a chalkboard and some training bibs, you’ve got this document.All the files that you’ll need to keep Umbro looking at its best can be found on the Umbro Asset Manager system. You’ll be sent full details on how to log on and use the system as well, so you can take Umbro forward with confidence.CONTACT DETAILSIf you have any questions about the information covered in this document please use the contact details below:Helene HopeHead of Global Brand OperationsEmail:helene_hope@umbro.comTelephone:(+44) 161 233 2719INTRODUCTIONBRAND GUIDELINES3This set of brand guides is split into 4 sections, each section is colour coded to allow you quick access to the information you require without having to trawl through every page. Section markerOVERVIEWOUR LOGO Page 4OUR PRODUCTOUR APPAREL — BRANDING PRINCIPLES Page 21— BRANDING PLACEMENT Page 22— BACK NECK LABELS Page 23-24— WHEN IS THE LOGO A GRAPHIC? Page 25OUR FOOTWEAR— EXTERIOR BRANDING Page 26OUR EQUIPMENT — FOOTBALL BRANDING Page 27— GLOVE BRANDING Page 28— GUARD BRANDING Page 29— BAG BRANDING Page 30OUR MARKETINGSIGN OFF ON PRINTED ITEMS Page 32SIGN OFF ON POINT OF SALE Page 33DIGITAL Page 34OUR PHOTOGRAPHY— KEY POINTS TO REMEMBER Page 35 — PRODUCT PHOTOGRAPHY Page 36OUR BRANDINGOUR LOGO RULES Page 6— EXCEPTIONAL CIRCUMSTANCES Page 7— LOGO OFFENCES Page 8OUR TYPOGRAPHY Page 9— OUR TYPOGRAPHY CONTINUED Page 10BRAND COLOUR PALETTE Page 11OUR CORPORATE IDENTITY— BUSINESS CARDS Page 12 — LETTERHEAD Page 13— INVOICE Page 14— EMAIL FOOTER Page 15OUR PACKAGING Page 16PERIMETER BOARDS Page 17OUR RETAIL IDENTITY— SIGNAGE Page 18— BAGS Page 19CONTENTSS1S2S3S4BRAND GUIDELINES4OUR LOGOAny company...
