A quick-start roadmap through our logo usageLOGO USAGE GUIDELINESThis short roadmap is designed to give guidance on the authorised use and depiction of Yamaha Motor’s trademark, its logos, colours, and fonts.Logos should be selected in accordance with the purpose of communication. This summary will guide you through the selection process. Each chapter contains detailed instructions for correct logo usage and provides information about logo variations, corporate colours, and examples for the correct and incorrect use of a logo.The guidelines laid out in this roadmap are not all-encompassing. This roadmap is a short version that guides you through our logo usage. More detailed information can be found in the full Yamaha VI guidelines. If you have questions regarding logo use and/or guidelines, please do not hesitate to contact us via communication@yamaha-motor.nlIntroductionWhen and how to make use of our logosSelect the correct logo by determining its communication purpose from this overview:RACINGRace machinesRacing suitsHelmetsPit boxesTransport trailerStaff apparelPR / AdvertisingCORPORATE USAGEName platesVideosCompany vehiclesUniformsSignagePackagingAnnual reportsMerchandiseApparelMARKETING USAGEAdvertisementsPostersBrochuresExhibitionsEventsWebsiteStationaryNot uncommonly confusion arises about the correct usage of Yamaha’s various logos. As a result, the logos of Yamaha Corporation and Yamaha Motor, or elements thereof, may be interchanged by mistake. To prevent confusion, please find below a detailed overview of the differences between the two logos.‘YAMAHA’ is printed in an asymmetric font and comes in violet.‘YAMAHA’ is printed in a symmetrical font and uses red as it’s corporate colour.The tips of the three tuning forks are contained in the inner circle.The three tuning forks are bigger and the tips are in line with the outer circle.The ‘’M’’ has a shorter middle column than the outer legs.The middle column of the ‘’M’’ is as long as the outer legs.Yamaha CorporationYamaha MotorYamaha Corporation vs. Yamaha Motor* Also known as Yamaha Music logo* Yamaha logoThe Yamaha logo is a combination of the tuning fork mark and the Yamaha word logo. It symbolizes the Yamaha brand. The tuning fork mark and the Yamaha word logo comprise one logo. Because their combination forms Yamaha’s corporate trademark, the tuning fork mark and the Yamaha word logo must always be used together (apparel items are excluded from this rule). It is not allowed to combine the Yamaha logo with other elements unless permission is granted by the Yamaha head office.Full colour landscape logoThe landscape full colour Yamaha logo is the logo of choice under any circumstances.Be sure to always maintain sufficient space around the Yamaha logo; at least half the tuning fork mark’s diameter. This will increase the logos legibility and visibility.The tuning fork mark’s diame...
